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SENIOR MARKETING MANAGER Location: Dubai Department: Trade and Consumer Reports to: Exhibition Director Division: Global Exhibitions JOB PURPOSE: To ensure our key exhibitions and events are marketed effectively KEY DIMENSIONS: Main Duties & Responsibilities: Planning and Campaign Management • Build, guide the creation of, and execute annual show marketing plans in conjunction with Sales and ED • Translate complex concepts and business needs into simple, creative, and impactful scaled marketing programs • Establish and track metrics and campaign analytics • Manage the marketing budget for the different shows • Identify, with sales, short-term marketing priorities that will advance business objectives, and align the appropriate team resources to deliver against these goals • Manage the creative roadmap and growth strategy with Event Director • Contribute to other team projects and initiatives, remaining flexible and willing to contribute • Provide critical reporting to internal and external stakeholders Partner Management • Manage day to day relationships with relevant media partners and content providers • Communicate and engage with exhibitions and visitors • Provide critical reporting to internal and external stakeholders Digital Media • Grow the exhibitor and visitor reach through successful digital campaigns • Optimize existing online and offline campaigns and drive future performance through thoughtful research and testing • A/B test landing pages, messaging and multiple user experiences • Identify, address and resolve ad operations issues that adversely affect campaigns to consistently increase our operational efficiency PERSON SPECIFICATION MINIMUM EDUCATION LEVEL: Educated to degree level or equivalent BACKGROUND KNOWLEDGE, SKILLS & EXPERIENCE: Essential Significant marketing experience Regional experience with running campaigns across multiple markets Understanding of Consumer marketing, media and digital advertising, Proficiency crafting creative, inspiring, solution-driven stories that communicate complex concepts simply Preference for a fast-paced and dynamic environment; track record working across complex cross-functional teams Execution, prioritization and problem solving skills that are second to none; resourcefulness. Attention to detail Passion for understanding the different sector insights Left- and right-brain thinker who draws energy from analytical and creative thinking Desire to be part of a fast-growing team Project management and prioritization skills with the ability to set goals and execute under tight deadlines Strong stakeholder management and communication skills Hands-on experience of digital channels such as Display, Social, Search, Mobile, Affiliates and SEO High level of copywriting and collateral production knowledge Fluency in English required Desirable Ideally from a Consumer event organizer www.informa.com Senior Marketing Manager Informa PLC 2