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Channel Marketing Manager POSITION SUMMARY TheChannelMarketingManagerisresponsibleformanagingallmarketingprogramswithinthe channelincludingthedevelopmentandnurturingofourU.S.partnersresultinginfunneland revenuegrowth.Thisindividualisatechsavvy,channelmarketingprofessionalandwillhave theopportunitytomakeanimpactinafastpacedenvironment. ESSENTIAL DUTIES AND RESPONSIBILITIES TheChannelMarketingManagerisresponsiblefordeveloping,drivingandmanagingchannel marketingprogramswithourstrategicchannelpartners.Dutiesincludedevelopingand overseeingtheannualchannelmarketingplan,managinginternalandchannelspecific programsandcampaignstoexpandmarketshare.TheChannelMarketingManagerwill coordinatewithchannelcounterpartstogathermarketinsights,increasebrandawarenessand understandpartnerstrategies. TheChannelMarketingManagerwillberesponsiblefor: • DevelopingthechannelmarketingbudgettodriveapositiveROI • Managingdistributionprogramsandactivitiestoincreaseawarenessandleadgeneration • Leadingnewproductchannellaunchesincludingcollateral,communicationstrategy, trainingtools,relatedactivities • Ongoingcommunicationswithpartnersthroughregularnewsletters,events,informal communicationsandcreationofaPartnerPortal • EnsuringpartnerwebsitesareaccurateforOpengearproductsanddescriptions • Developingappropriatecontentforadvertisingelementsinpartnermarketingprograms andcatalogs ThispositionislocatedincentralNJwiththepotentialforsomeworkingremotely. REQUIREMENTS/QUALIFICATIONS • • • • • • 3-5yearshightechchannelmarketingmanagerexperience Strongunderstandingofdistributionchannelsandresellerchannels Proventrackrecordofsuccessfullydrivingchannelgrowththroughmarketingprograms ExperiencewithPOSreportsisrequired Experiencewithdeveloping/executingannualmarketingandleadgenerationplansand campaigns Excellentwrittenandverbalskills,withabilitytoconfidentlypresentandinteractwith • • • • individualsatalllevels AbilitytoanalyzeandreportprogressagainstcampaigngoalsandreportonROI Trackmarketandchanneltrendsandadjustchannelstrategiesaccordingly ExperiencemarketingITsoftwareandhardwaresolutions Experienceincontentmarketing DESIRED KNOWLEDGE/SKILLS • • • • • • • • Bachelor’sDegreeinMarketingordigitalmedia KnowledgeofITindustry/technology PreviousexperiencebuildingPartnerPortalsaplus Salesforce.com&Marketingautomationexperienceaplus Abilitytoworkindependentlyandinateamenvironment Detailorientedwithexcellentorganizationandplanningskills Experienceworkingwithaninternational,geographicallydispersedteams Aspirationtomakeadifference
