Download - Independent Lives

Job Description
Job title:
Marketing & Communications Officer
Salary:
£24,000 p.a (Level 3)
Hours:
35 hours per week
Type of contract:
Permanent
Location:
Flexible / Worthing
Reporting to:
Head of Marketing, Communications and Engagement
Overall purpose of role:
To design, develop and deliver effective marketing activities and campaigns to support
the strategic aims and objectives of Independent Lives, through a variety of channels,
including promotion of events, publications, services, and generating effective media
and social media coverage.
Overview
The Marketing and Communications Officer will be a member of the new Marketing
Communications and Engagement team at Independent Lives, a fast-growing user-led
disability charity providing a range of support services to disabled people. The overall
purpose of the role is develop and deliver effective engagement programmes, activities and
campaigns, with disabled people, commissioners and key stakeholders, to support the
overall organisational objectives of Independent Lives; and to ensure the effective
representation of disabled people and their views and interests with policymakers,
influencers, service providers and commissioners within social care and health
environments.
You will work closely with the Head of Marketing Communications and Engagement and with
the Campaigns Officer, Communications and Engagement Officer, the Communications
Officers, and Communications Assistant in order to support our business development,
service delivery and strategic and operational development and direction.
The Marketing Communications and Engagement team comprises approximately 6 FTEs
covering marcomms, publications, events, campaigns, social media, promotions, PR,
stakeholder and customer engagement and other activities. The team also supports a small
Marketing & Communications Officer Job Description – February 2016
Page | 1
but growing team of disabled volunteers who support our work in a variety of ways.
1.
Marketing and Communications
1.1.
1.2.
1.3.
1.4.
1.5.
1.6.
1.7.
1.8.
2.
Design and Layout
2.1
2.2
3
To work with the Head of Marketing Communications and Engagement to
identify, plan, develop and deliver key local, regional and national campaigns
to support Independent Lives’ overall objectives and to ensure that disabled
people’s views are expressed on a local and national basis to influence
decisions.
To support marketing activity for new and existing services and products across
the organisation.
To work with the Engagement Officer to analyse and use engagement data to
support decision making within the team and the organisation.
To set up and run conferences, events, seminars etc. as required.
To plan and brief in campaign marketing products and materials, including
reports, publications, leaflets, posters etc. etc.
To ensure that all campaigns activity supports the organisation’s brand,
marketing and communications ethos and key messages.
To represent and promote Independent Lives externally to a wide range of
audiences, to maintain and enhance its reputation and advance its aims.
To monitor quality and achieve excellence at all times.
To work with the communications officers to produce content, design, layout,
production (including print and social media) of marketing and promotions
leaflets, publications and other collateral
To support effective use and development of the Independent Lives website as
a campaigns and communications tool.
Reporting / Liaison
3.1
To provide regular accurate and timely reports and analyses to meet
organisational objectives, contractual requirements and key performance
Marketing & Communications Officer Job Description – February 2016
Page | 2
3.2
3.3
3.4
4
indicators including referral rates per marketing intervention, impact analysis,
case studies etc.
To develop an excellent working relationship with service managers and team
leaders, ensuring that services are coherent and customer-focused across all
activities, approaches and processes.
To work within service quality frameworks and systems, driven by customer
need and meeting customer requirements,
To provide guidance on external, policy and media related issues, where
necessary.
General
4.1
To manage budgets and other assets and resources as may be assigned within
the scope of the post.
4.2
The post holder is expected to work within and actively promote the mission,
vision and values of Independent Lives to external stakeholders and staff
members, and to comply with all Independent Lives policies and procedures.
4.3
Annual objectives will be set for this role which will be used to monitor and
evaluate performance within the appraisal system.
4.4
Other tasks within the remit of the job may be required from time to time.
4.5
The job description will be kept under review to ensure that it remains up to
date
4.6
The jobholder will be consulted about any proposed changes to the role.
4.7
Work within legal and policy requirements, guidelines and frameworks relating
to safeguarding of vulnerable people.
Person Specification
Experience
Essential
Desirable
Experience of working on effective
campaigns targeted at specific audiences
and the general public
Experience of managing and monitoring
campaign budgets or demonstrable
understanding of the key processes of budget
management
Experience of assisting on managing and
delivering successful events for external
audiences
Experience of setting up, managing and
delivering successful events for external
audiences
Experience of producing
campaigns/marketing publications,
including copywriting, design, layout and
managing print and distribution schedules
Experience of working in a voluntary sector
environment and/or in health, social or
social care policy
Marketing & Communications Officer Job Description – February 2016
Page | 3
Experience of setting up and using a variety
of communications tools and channels,
including websites and social media to
support organisational objectives
Experience of involving and empowering
people who use services in service
development and review
Experience of customer/user engagement
processes and activities
Qualifications, Education & Training
Essential
Desirable
Evidence of continuing professional
A recognised qualification in a relevant field
development in a campaigning, marketing or at graduate or equivalent level, e.g.
communications role
marketing, PR, communications.
Skills, Knowledge and Aptitudes
Essential
Desirable
Excellent writing and other communication
skills, using plain English. Attention to
clarity and detail of communications,
including proof reading. Maintaining
accurate documentation.
Excellent collaborative skills, able to quickly
establish effective internal and external
relationships with staff, services users and
stakeholders across different services and
functions to achieve results.
Strong understanding of the social model of
disability and willing to promote its ethos
and principles.
Ability to align values to behaviours to
engender a culture of support,
encouragement, engagement and
empowerment for staff and service users
Experience/knowledge of Craft CMS (Content
Management System)
Good working knowledge of using a CMS to
upload content to a simple website.
Proficiency in Adobe
InDesign/Illustrator/Photoshop
Knowledge of mobile technologies in
campaigning/communications settings
Marketing & Communications Officer Job Description – February 2016
Page | 4
Proficient in managing and using CRM
databases to support reporting, plans and
activities
Experience of using Microsoft Outlook CRM
Proficient in use of MS Office 2007 or later particularly Excel, Word, and Power point –
and the use of web based applications and
email.
Results-oriented, able to manage time,
projects and priorities effectively with a
clear focus on setting and achieving high
quality outcomes.
Financial aptitude and understanding of the
processes involved in setting and managing
campaign budgets
Resilient and able to cope with a
demanding workload in a developing
organisation
Other
Essential
Desirable
Flexibility to work extended hours including
evenings and weekends on occasions when
required.
Well-presented and business-like
Able to commute reliably to office base and
travel within South East (and UK).
Willing to undertake further training
relevant to the post.
Marketing & Communications Officer Job Description – February 2016
Page | 5