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Which companies will succeed or fail in today’s business climate largely depends on their marketing. Yet
the vast majority of marketing dollars is wasted due to poor positioning, inconsistent messaging, and
creative designs that are executed without a sound strategy to drive it.
Elaine Kennedy produces solid strategic results by teaming with the right internal and outsourced talent
to get the job done – on target, on time, on budget - helping businesses grow revenue and customer
relationships. A consultant to owner-operated companies as well as Fortune 500 firms, she delivers the
benefits of a successful career promoting products and services on national and international levels.
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E L A IN E @ R EC H A RG E M A RK E TI NG .C O M
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www.rechargemarketing.com
Grow Revenue
Build Relationships
Strategic Marketing: strategy, execution, measurement
Brand Development: positioning, messaging, integration
Integrated Marketing: synchronized sales and marketing
Customer R elatio nships: satisfaction, retention, loyalty
Public R elatio ns: online and offline recognition
Internet Marketing: Website design, optimization, commerce
Direct Marketing: mailing and calling campaigns
Internal Marketing: delivering on the brand
Elaine started her career in Tehran in the 1970’s teaching at the American
School and Imperial Iranian Air Force until 1975. With Westinghouse and
Sperry Univac through 1979, she successfully developed marketing strategies
for complex, multi-million dollar defense programs. She played a key role in
business development and as Security Liaison to the U.S. Embassy. In Seattle,
Washington from 1980-1985, as an AT&T Account Executive-Industry
Consultant, Elaine was ranked in the top 7% of the Western Region. She
maintained a 100% close rate for over a year.
Beginning as a sales and marketing consultant in 1986, Elaine has been helping
organizations increase sales opportunities with high-yield marketing programs
that attract the right customers and keep them coming back. Her specialty is
integrated marketing that leverages financial and human resources and
provides a comprehensive approach to generating revenue.
Ms. Kennedy brings her award-winning sales background to the creation of direct marketing strategies,
lead generation campaigns, and retention programs that drive sales. Consultation often includes
motivating and coaching sales teams and customer service staff to achieve record breaking results.
A recognized marketing expert, Elaine’s work has been featured in Inside Business/The Hampton Roads
Business Journal, WWD/DNR Business Newsletter, NFIB Independent Business, Association Management and
others. She has been a keynote/seminar speaker at the Virginia Small Business Forum, the National
Association of Wholesalers, Allied Florists and more. Her programs are forged in the day to day, handson experience with the problems, solutions, and trends of today’s marketplace.
Abacus Communications Advanced Sedation Dentistry Autodesk Software Bagelworks Baker’s Fine Jewelry & Gifts Boys & Girls Clubs of America CMA CGM America Creative Gifts
Galore Commonwealth College Dan Ryan’s for Men Easter Seals of Virginia Fairchild
Publications Ford Motor Company GoAhead Software HR Synergy Maternity Boutique MicroDisk Miller Oil Company Nauticus National Maritime Museum The Oceanfront Inn Old Dominion University/VATPDC Organization Diagnostics Park Software Quality Process
Consultants Raima Software The Real Bread Company Rocket Direct Communications Ryan
Instruments Seattle Children’s Museum Saros Software Seattle Weekly Shop Talk Teledyne
Hastings Instruments Trader Publications/Auto Trader Trafton’s Chocolates TRI-ARC
Distributors United Way SHR University of Washington US Bank US Navy WRQ Washington Mutual Bank Washington Publications WatchGuard Technologies
Co-designed business model, built-out association division, and developed sales
and marketing for 100 year old Retail Alliance (client since 1997).
Conducted 4-tier research, created name, established initiatives, products and
services, budgets, and measurement systems. Initiated strategic alliances.
Revamped newsletter into effective sales aid. Designed events/sponsorships.
Developed new sales training, tracking, lead and forecasting systems. Launched
corporate-wide CRM and re-branding. Met/exceeded annual sales goals.
Client since 2008: develop and implement annual marketing plan to budget,
including PR, advertising, direct mail, web marketing, lead generation, sales
integration, Search Engine Optimization and management, and customer
relationship management.
Create trade show strategies and conduct product launches including collateral.
Quadrupled expected results for web marketing/lead generation program.
OBJECTIVE: Increase revenues in retail, catalog and wholesale segments.
STRATEGY: Integrated marketing, sales/service training, project management,
CRM, and PR strategies since 1996 for this national manufacturer.
RESULTS:
Three-fold sales increases; CRM strategy increased wholesale base by 25%.
PR strategies netting 28% national print response in publications such as Ladies
Home Journal, Southern Living and Taste of Home.
Events yielded unmatched numbers of customers, press, dignitaries, and sales.
Created marketing strategies to increase Trader Publications commercial and
consumer sales. Launched new dealer products with series of national print and
online advertising campaigns, trade show event collateral and giveaways and
dealer loyalty products. Designed internal sales kits and sales promotions.
Developed strategies for boosting consumer usage with online, billboard and van
wrap campaigns. Client 2004-2006.
Developed lead generation model for follow-up to Comdex utilized by companies
that included WRQ, MicroDisk and Autodesk; achieved a 56% response rate for
Selltec and broke new ground in market penetration with $1 million in sales
during launch campaign for MicroDisk. Designed template sales proposals and
marketing collateral. Coached sales team. Directed trade shows and direct mail
campaigns producing up to 20% response rates.
Provided marketing consultation and execution, including complete re-branding:
logo, signage and development of new collateral materials. Strategies included
direct marketing, telemarketing, advertising (print, radio and TV), press relations
and events. Created aggressive acquisition, retention and loyalty strategies to
quickly capture prospects and retain customers during short prenatal “lifetime”
cycle. In 2005 broke highest monthly sales record in 19-year history and increased
overall sales by 25%.
Conducted 6 years of customer research and consultation for Chartway Federal
Credit Union. Established best practices and raised service levels to industry high
of 88%; customer service initiatives won two State Quality Awards.
Starting in 2006 designed and implemented comprehensive integrated marketing
strategy including brand revitalization. Working with internal and external teams
to accomplish goals for sales increases in new markets and new product launches.
Campaigns have included direct mail, billboards, TV, radio, vehicle wraps, loyalty
programs, product sampling/coupons, special events, PR, web marketing and atthe-store promotions.
Conducted 360-degree marketing audit for WatchGuard, a $75.5 million network
security company, to reposition for market penetration. Audit included reports on
the Americas and International areas of Branding, Marketing Communications,
Public Relations, Customer Relationship Management, Business Development,
Sales, Competition, Channel and Product Management.
Exceeded revenue goals for Pre-Mix Industries, a $50 million manufacturing firm.
Conducted marketing audit and developed distributor strategy for Quikrete and
Spec Mix product lines. Delivered company-wide training and initiated internal
marketing strategies to imbed messaging.
ODU’s Frank Batten College of Engineering & Technology. Marketing consulting
since 2008 for promoting the College, including the VATPDC services materials,
collateral, website, e-communication, advertising and public relations. Developed
name and advised on design for Engineering Unplugged, Hampton Roads’
premier, first-ever “green” event of its kind. Guided execution and conducted all
marketing, web and PR activities: www.EngineeringUnplugged.com.
In addition to delivering on the bottom line, what is most
remarkable about Elaine Kennedy is her creative ability to
motivate employees to strive for peak performance. Over
the years her training and coaching has turned our
skeptics into passionate sales and service providers. As a
matter of fact, now at Rowena’s whenever we experience
less-than-outstanding service or a poor sales delivery from
other companies, we say “they need to be Recharged!”
Rowena Fullinwider
President
Rowena’s Gourmet Foods
You bring great
value to the
companies and people
with whom you
work.
C. Donald Porter
President and CEO
Retail Alliance
Elaine is amazing! Her ideas have been very different and surprising – and they work.
In 2005 we increased sales by an unprecedented 25%. I believe this is for two reasons: she sees
the project through to the end and she makes sure the results are tracked and tweaked for higher
results time after time.
I rarely question her strategies now because I trust it will be most effective within my
small budget. I was a little nervous at first, but now I know she has my best interests at heart
and operates with the philosophy of what is best for me and my business.
Debbie Folmer -- Owner
Maternity Boutique
There is so much energy in
your work. Your team’s
creativity, responsiveness
and freshness have garnered
high praise from our
internal and external
customers. Most
importantly, you always
make it fun!
Scott Vooss
Marketing Services Director
Trader Publications
As Director of Sales for Pre-Mix Industries, manufacturers of Quikrete products, I was looking for a way for our Customer Service Representatives to play a larger role in generating opportunities for our sales force. We
enlisted Elaine Kennedy's services to initiate direct marketing followed by sales calls to our key customers from five different plants. The new communication skills enabled our reps to generate interest and qualify leads for our
sales force.
Our results were way beyond our expectations in terms of sales and new points of distribution as well as the increased self esteem and self confidence in our CSR’s. This department greatly exceeded the market
penetration, while building a firm foundation with our customers. Without Elaine's guidance and counsel, we would never have been able to achieve the enhanced communication skills needed to be one of the premiere suppliers of
Quikrete products.
David Monette -- Director of Sales
Pre-Mix Industries
Recharge Marketing is the real thing when it comes to marketing execution and strategy. Elaine has an
insight that I’ve not seen from other marketing professionals and that insight has served my program well in
many different areas.
Clair M. Dorsey, Director of Professional Development
Virginia's Applied Technology and Professional Development Center
Frank Batten College of Engineering and Technology
Old Dominion University
You always give us new ways of looking at Teledyne Hastings Instruments and our opportunities.”
Douglas Baker, Ph. D.
Director of Sales & Business Development
Teledyne Hastings Instruments
Thanks Sensei!
George W Denninghoff JD, MPA, SPHR
President
HR Synergy
As you know this was our first experience with a marketing
consultant, and we must say you set a very high bar indeed for
anyone to follow. You met our every expectation and then some. It was
truly a pleasure to see you take so much interest in working with us,
despite our limited resources. Your imagination and energy produced
immediate and ongoing results for us. And the creative team you pulled
together for us was awesome.
Additionally your approach of "training" us to do the work in
the future also has made us more marketing savvy and confident. We also
like it that sales are up 42%!
Bob and Nancy Nixon -- Owners
Trafton's Chocolates
We needed a rebranding
for our stores and had
tried to go directly to a
design firm. We ended up
spending time and money
that got us nowhere. What
we really needed was a
clear strategy and solid
project management. So I
did what I should have
done in the first place –
called you.
Jeff Miller
President
Miller Oil Company