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Stimulating Knowledge Creation
Dr. Elaine Ferneley
Practices & Processes
Our focus today
Creating &  creativity techniques
Discovering  data & text mining
 knowledge elicitation
 business simulation, content analysis
Sharing &
 communities of practice, learning networks
Learning
 share fairs, share best practice
 cross functional teams, action reviews
Organizing  knowledge centres, knowledge audits
& Managing  expertise profiling, knowledge mapping
 measurement of intellectual capital
Elaine Ferneley
Individual Knowledge Drivers
Become learning organisations:
 learning resource centres;
 corporate universities.
Stimulating working environments;
Time to think;
Facilities for dissemination;
Reward and recognition.
Elaine Ferneley
Tools & Techniques
 Infrastructure: groupware, intranets, document
management, KM suites
 Thinking: mind mapping, creativity tools
 Gathering, discovering: search engines, alerting,
push, data mining, intelligent agents
 Organize, store: data warehousing, metadata, XML
 Knowledge worker support: case based
reasoning, decision support, workflow, community
support, simulation
 Application specific: CRM, expertise profiling,
competitive intelligence
Elaine Ferneley
Mind Mapping – For Brainstorming &
Knowledge Elicitation
 Mind Mapping is a technique developed by Tony
Buzan to help individuals organise, generate and
learn ideas and information
 Pictorial representation – detail and overview
together
 Consider spatial relationships and anticipate
consequences
 Supported by visual processing – improved recall,
aids understanding
 Explicit representation acts as a creativity trigger
Elaine Ferneley
Hand Drawn Mind Map
Elaine Ferneley
Benefits of Mind Maps
Elaine Ferneley
Why Mind Map Software – the Pro’s and Con’s
 Supports continuous
refinement
 Allows variable granularity
 Brings formality (validity?)
to the process
 Integration with other
tools
 Cross ref & re-assembly of
elements of the
knowledge base possible
Elaine Ferneley
 Slow
 Horde mentality (difficult
to throw away early
versions)
 Semantics – in large
implementations is the
same vocabulary being
used
 Common understanding
 Maintenance – especially
due to the transitory
nature of the output
Other Simple Elicitation Tools
 Visualisation tools:
 Mind Map falls into this
category;
 Themescape;
 Umap
 Intelligent tools:
 Software agents;
 Personal digital assistants
 Auto-summarize – see
Microsoft Word
Elaine Ferneley
Summary
KM can not be left to
serendipity
Electronic
support market
leader – Mind Map
--- high level, continuous refinement, multiple views
Aim: introduction to simple knowledge elicitation tools,
encourage critical analysis of such tools and techniques,
recognition that organisationally they are attractive
Elaine Ferneley