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MEDWAY COUNCIL
JOB DESCRIPTION
Designation:-
Senior Marketing Manager (BSD0882C)
(equivalent to CIM professional marketing standards "Manager" level with elements of
“Senior” level competencies)
Department:-
Business Support
Salary:-
PO3 36,313 - £45,341 per annum
Responsible to:-
Head of Communications and Marketing
1.
Main Purpose of Job
To lead the council’s marketing and graphic design teams to deliver high
quality strategic marketing programmes. To manage all marketing
relationships with council services and ensure marketing activity delivers
service and corporate priorities. To work ensure the marketing and website
programmes are closely aligned with the work of the media relations team and
the council’s local public sector partners.
2.
Accountability
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Specify and evaluate marketing information requirements and manage
research projects as well as leading a culture of evidence-gathering and
evidence-based marketing decision making within the marketing team
Oversee and lead planning of marketing projects to support delivery of
service plans and be responsible for allocated marketing budgets
Manage delivery of marketing projects and report on against plan and
objectives
Manage and monitor provision of effective client service to internal and
external clients, including effective relationship management of service
managers and officers
Evaluate activities and identify improvements using measurement and
evaluation data.
Assist the development of council services working with relevant service
officers and support the development and implementation of pricing
policies (where relevant)
Line manage the marketing and graphic design teams team
Manage the graphic design service to ensure income targets for design
and print handling are achieved, while ensuring best value and
professional and timely delivery of client requirements
Oversee the council’s framework agreement for graphic design and
printing, including ensuring all council departments follow legal and policy
direction for its use
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3.
Be responsible for the management and development of the council’s
website portfolio, including responsibility for web strategy and effective
delivery of content and new features to ensure the council’s digital
marketing continues to meet the needs of stakeholders.
To manage the design, production and distribution of the Medway Matters
magazine, including being responsible for the management of the
distribution contract and for expenditure and income budgets, including
advertising revenue
To be responsible for the council’s visual identity and written styleguides to
ensure that the council’s communications are clear, compliant with
standards, accessible and easy for customers to understand. To develop
processes to ensure these standards are promoted throughout the council,
and adhered to by all services to ensure council’s brand is well presented.
Contribute to organisational and professional change. Define and
communicate the need for professional change as required.
Maintain relationships with other functions and disciplines within the
organisation and with local public sector partners
Ensuring that all activity meets legal standards (such as the Data
Protection Act and Disability Discrimination Act) and complies with all
relevant statutory and discretionary codes of conduct.
Work anti-social hours occasionally to ensure projects are delivered to
meet client deadlines.
Person Specification
QUALIFICATIONS - ESSENTIAL
 Educated to degree level (or suitable equivalent experience)
 Hold CIM Professional Diploma in Marketing (or IDM equivalent)
QUALIFICATIONS - DESIRABLE
 Chartered Marketer status
 Hold or studying for CIM Chartered Postgraduate Diploma in Marketing (or
IDM equivalent)
KNOWLEDGE - ESSENTIAL
 Good knowledge of marketing strategy and planning process in complex
matrix-based organisations.
 Delivery of complex local marketing programmes
 Principles of market research and direct marketing.
 Digital marketing and social media.
 Marketing-related aspects of Data Protection Act 1998, Privacy and
Electronic Communications Regulations 2003, ASA CAP code, CIM
professional standards and the Code of Recommended Practice on Local
Authority Publicity.
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Good understanding of complexity and breadth of unitary local government
operations
KNOWLEDGE - DESIRABLE
 Understanding of the operation of client-focussed business/unit agency
environment
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Understanding of the principles of social marketing and their application in
public sector marketing campaigns to drive behavioural change
Implementation of a risk-based corporate procurement process in a
communications context
EXPERIENCE - ESSENTIAL
 Developing multi-channel marketing campaigns/initiatives from concept to
implementation.
 Working in a busy marketing environment with multiple projects at the
same time
 Client / account management
 Managing a team
 Effective negotiation and skills with people at all levels in an organisation
EXPERIENCE - DESIRABLE
 Procurement of EU and non-EU framework agreements and contracts
SKILLS - ESSENTIAL
 Able to understand marketing challenges in a business problem and
identify appropriate marketing solutions
 Able to conceive, plan, project manage and deliver complex marketing
campaigns
 Excellent communication and negotiation skills
 Political awareness.
 Familiarity with internet content management systems for updating website
content
 The ability to work as part of a multi-disciplinary team
 The ability to manage a team
 Good planning and project management skills
 The ability to think strategically
 Able to encourage and help others to develop their competencies relevant
to a marketing role
 Able to embrace change and influence others to modify behaviours and
attitudes
QUALITIES - ESSENTIAL
 Commitment to personal professional development backed by a personal
record of self development.
 Diplomatic
 Self-motivated
 Innovative
 Numeracy/literacy
 Assertive but tactful
 Flexible
 Task orientated
 Team player
 Organised and methodical approach
 Creative
 Problem solving
4.
Organisation
See attached organisation chart
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5
Financial Accountabilities
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6.
This post is line managed by the Head of Communications and
Marketing
The post-holder will be a well-motivated self-starter - a team player
capable of working without supervision
The post holder will be a key part of the small, but dynamic
communications management team, working closely with other
communications professionals.
Budget management for centralised marketing budget
Budget management for graphic design team, including income targets
Budget management for Medway Matters, including income and
expenditure targets
Working Environment
This is primarily an office-based job, using a VDU. Occasionally the post
holder will work away from the office and could be called upon to work in a
range of environments should the need arise.