Download 1. The post-WWII practitioners of the Swiss International Style made

Communication Design
ARTH 3690
HISTORY OF COMMUNICATION DESIGN
Weekly Lecture Assessment: The International Style | Chapter VIII
1. The post-WWII practitioners of the Swiss International Style made extensive use out of what particular typeface
that was created in the late 1800’s?
2. What 3 new typefaces were created during the 1950’s for the “International Style”? Who designed each typeface?
3. Describe the importance of the journal Neue Grafik (New Graphic Design)? What types of articles were printed in
this article?
4. List 3 “informal” typographic rules of the International Style?
5. List 3 U.S. Corporate logos discussed in the text during that were influenced by the International Style?
6. Commercial and corporate use of graphic design in the U.S. in the post-WWII era:
a. favored abstract geometric elements
b. led to the creation of corporate logos, many of which we still see today
c. is exemplified by the Container Corporation of America’ adoption of a logo and other graphic
emblems of corporate identity
d. all except ____ above
e. all of the above
7. The professional role of graphic designer evolved in the 1950s to include:
a. creating corporate logos
b. computer graphics
c. translation of classical Chinese manuscripts
d. political advocacy for world peace
e. All except C above
8. Explain Saul Bass’s role in American graphic design? What was characteristic of his visual style?
9. Who is often referred to as the “father of american graphic design?” List some of his logo credentials: