Download DEVIN POINDEXTER 559-367-7313 [email protected]

DEVIN POINDEXTER
559-367-7313
[email protected]
ADDRESS:
10641 N Sierra Vista Ave.
Fresno, CA 93730
EDUCATION
2011-2014
W.P. Carey School of Business, Arizona State University
(December) B.S. Finance, B.S. Marketing | 3.93 GPA
o Barrett, The Honors College
o Beta Gamma Sigma, Business Honor Society
o Dean’s List
o W.P. Carey Leaders Academy
EXPERIENCE
2013-Pres.
Vibrate Design (Fresno, CA)
Co-Founder / Lead Developer
o Created integrated marketing campaigns to generate sales leads through the use
of online advertisements and offers.
o Established price points and drafted copy for each product and service.
o Worked directly with customers managing customer service, consulting with
customers to evaluate needs, and negotiating payment terms.
2011-2013
Arizona State Athletics (Tempe, AZ)
Marketing Manager (Wrestling)
o Developed marketing campaigns to maximize event attendance.
o Identified promotional goals for creating primary & secondary demand.
o Designed banners, flyers, posters, and websites to maximize brand awareness.
o Sold advertisements on commission via AZWrestler.com, handled store orders and
customer service, generated $3,000 in ad revenue within first year.
2010-2013
Hollister Co. (Fresno, CA)
Sales Associate
o Conducted inventory audits and performed weekly updates to store layouts.
o Facilitated transactions, managed customer queues, and handled loss prevention.
SKILLS
o
Leadership – Managed all business functions and directed market research for
product development project with Disney Consumer Products
o
Technical Skills – Excel, Word, PowerPoint, Outlook, PDF, Photoshop, Databases
o
Teamwork - Created business plans, directed large presentations, worked with
engineers, product designers, and graphic designers on product development
o
Web / Graphic Design – Co-Founded web & graphic design company, created over
20 websites, developed logos and promotional materials for 10+ companies
RELEVANT COURSEWORK
o Developed accounting forecast for a hypothetical product that included cost analysis,
price analysis, competitor benchmark, budgets, and financial statements.
o Created a marketing plan for a hypothetical product that included sales forecasts,
SWOT analysis, competitor benchmarks, situational analysis, and market research.