Download Department Head/Group Account Director Direct reports

Job Title:
Account Director
Department:
Reports To:
Direct reports:
Executive
Client Services
Department Head/Group Account Director
2x Dedicated Account Managers, 1x Dedicated Account
Role Overview
In May, iD was appointed by The Co-operative Group to deliver a series of experiential campaigns on
behalf of Co-op Food. We are currently looking for a strategic and creative Account Director to head
up the account and take overall responsibility for the successful development and management of the
client relationship.
Click here for more information about our Co-op summer campaign
To find out more about the Co-op business: http://www.co-operativefood.co.uk/
This opportunity is one not to be missed for an AD who enjoys regular client contact, new challenges
and working with an established team of professionals.
iD
We are an independent team of 50 experiential specialists based in North London with over two
decades experience working alongside some of Britain’s best-loved brands. We deliver large scale
sampling campaigns, road shows, and immersive brand experience campaigns for clients including
Britvic, Pepsico, Mars, Co-op and Unilever. Additionally iD provides teams of highly trained expert
demonstrators in retailers throughout the UK for clients including; Nespresso, Microsoft, Revlon,
COTY, Elizabeth Arden and Sage Appliances.
Today, our army of over 5000 brand ambassadors continue to provide unique, effective and
unrivalled brand experiences. We have won a number of awards for both creativity and
effectiveness, most recently for our work with Comfort Intense and Cornetto.
Take a look at our showreel for further information.
Account Director Role
Candidate personal requirements:
The successful candidate will have experience working across a number of multi-brand clients and a
proven experience building and developing strong client relationships.
The successful candidate will be a strategic thinker with experience and knowledge of integrated
marketing. They will have the ability to offer strategic advice to our clients and offer solutions to
business challenges.
The values that are critical for this job are as followed:
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Leadership – ability to lead and develop a small team
Creative –Imaginative, creative thinker, implementing new and different ways of operating
Commercial – Entrepreneurial; adding value and seeking ways in which to grow the account
Astute - Effective and timely response
Passionate – delivers amazing work and an excellent client service
Strategic – clear strategic thinking able to add value to clients business challenges
Job Title:
Account Director
Department:
Reports To:
Direct reports:
Executive
Client Services
Department Head/Group Account Director
2x Dedicated Account Managers, 1x Dedicated Account
Key responsibilities
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Design and oversee the implementation and delivery of client activity, ensuring that client
satisfaction, revenue and profitability targets can be met.
Management & motivation of direct Line reports and to oversee the Field Team relationships
Overall responsibility for campaign budgets and forecasting your client spend for year ahead
Creative idea generation and management of creative processes
Competencies
Commercial awareness
 Forecast & review clients spend against Business Plan target
 Prepare detailed and accurate cost estimates for client, oversee quotes prepared by your
team
 Negotiation with key suppliers to maximise value
Client Care & Customer service
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Establish a business and personal relationship with all clients to ensure business
development & retention
Oversee the implementation of your clients’ campaigns, ensuring the team are working to
the highest possible standards
Ensure that a robust analysis of all results takes place with recommendations
Take all necessary measures to gain a full understanding of the client’s business, their issues,
opportunities and objectives
Organisation & attention to detail
 Manage your teams workflow
 Implement streamlined ways of working processes
 Ensure all KPIs & objectives are being delivered
 Ensure all deadlines are hit
Industry & iD knowledge
 Identify opportunities actively, provide or approach them with business development ideas
 Add value to each client’s business demonstrating our expertise in all areas of the business
(experiential and retail)
Problem solving/ Creativity
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Demonstrate creative thinking - interrogation of the brief and understanding target audience
Liaise with creative dept. to ensure deadlines and brief are met
Ensure that a robust analysis of all results takes place with recommendations
Communication
 Prepare and present proposals and presentations as required
 Demonstrate ability to respond to existing client briefs, prepare response documents & coordinate with other departments to manage the process
Job Title:
Account Director
Department:
Reports To:
Direct reports:
Executive
Client Services
Department Head/Group Account Director
2x Dedicated Account Managers, 1x Dedicated Account
Leadership & people management
 Oversee performance management of field staff & act on / feedback to clients where
necessary
 Carry out regular site visits on all campaigns on the first live day of activity
 Motivate your team ensuring that they have the opportunity to learn & develop account
handling skills
 Hold regular campaign assessments with team including annual reviews where necessary
 Hold regular status meetings with your team to ensure margins are being met across all
campaigns.
Team work
 Collect all briefs with relevant iD personnel
 Assist GAD with plans to achieve targets across the account
 Liaise with all internal departments, (Creative, Operations) to ensure deadlines and brief are
met
 Positively impact the iD culture.
Dedication & commitment
 Be willing to work outside of office hours
 Be proactive, offer ideas, and get involved with all aspects of the campaigns and clients you
are working on.
 Demonstrate ability to think clearly and forward plan – good time management.
 Display the drive and determination needed to complete all tasks on a timely basis;
 Show that you are reliable in all circumstances;
 Demonstrate a can do attitude