Download Marketing Manager Job Description

Title:
Department:
Reports to:
FLSA:
Marketing Manager
Marketing
Marketing Director/Marketing Managers
Exempt Full-Time
Position Summary:
Responsible for the planning and execution of marketing campaigns that support the growth
initiatives of the association including lead generation, branding and market presence, customer
relationship management and product launches.
Responsibilities:
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Overall marketing strategy and execution of plans for the existing products.
Managing launch campaigns for new products.
Ensuring effective, branded marketing communications including the company website,
print communication, and advertising.
Analysis of the effectiveness of all marketing efforts including accurately and promptly
analyzing all market data and responding appropriately.
Manage budget - delivery of all marketing activity within agreed budget.
Work closely with the production and graphics team to produce innovative, compelling
and profitable creative work.
Tracking and analysis of all marketing efforts.
The achievement of frequent, timely and positive media coverage across all available
media.
Managing partnerships.
Requirements:
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Bilingual in English and Spanish.
B.A. from an accredited 4-year university.
2-3+ years of previous experience in a marketing role.
Strong, effective oral and written communication.
Highly developed, demonstrated teamwork skills.
Demonstrated ability to increase productivity and continuously improve methods,
approaches, and departmental contribution. Commitment to continuous learning.
Demonstrated ability to see the big picture and provide useful advice and input across
the company.
Ability to lead in an environment of constant change.
Experience working in a flexible, employee empowering work environment.
Familiarity and skill with the tools of the trade in marketing including PR, written
communication, website development, market research.
High degree of creativity and originality.
Ability to thrive in a fast-paced environment.
Ability to multi-task and work under tight deadlines.
Excellent project management skills.