Download Senior Finance Manager Commercial (Marketing)

Senior Finance Manager Commercial
(Marketing)
The Role Purpose
•
Are a highly effective
business partner, actively
enhancing performance
Provide proactive financial
analytical support,
demonstrating commercial
acumen, in relation to all
marketing functions
•
Actively support assessment
of current and past activity
and campaigns and provide a
view on potential
performance in future
•
Work with the marketing
and commercial finance to
ensure that plans have
reasonable assumptions that
align with CTM strategy
•
Ensure that all relevant
commercial learnings are
communicated and
understood by marketing
careers.comparethemarket.com
Your success factors:
•
• Understand econometric analysis,
critically reviewing the results and ensure
that any learnings are considered for
future campaigns
• Clearly communicate learnings from
campaigns to all relevant stakeholders
Team contribution:
In your role you:
• Accuracy of plan and planning
assumptions
• Digital media performance is maximized
and any inefficient activity is identified as
early as possible
• Accuracy of business cases and the
assumptions that underpinned them
• Seen as part of the marketing planning
team and fully immersed within the team
• One direct report, Commercial Finance
Manager who specializes in supporting
and reporting on Direct Channel
attribution
• Provide assurance to the AD of
Commercial Finance that marketing plans
are robust highlighting risks and
opportunities as appropriate.
• Be the conduit between marketing and
finance
Skills, experience & attributes:
Ensures the business understands marketing performance and supporting marketing in
planning and forecasting, business cases and financial governance
• Qualified accountant with significant PQE
best decisions are taken
• Significant levels of commercial experience, • Excellent business partnering skills given
used to dealing with external partners and
there are multiple stakeholders across the
businesses
business
• Excellent communication and presentation
skills, with the ability to share complex
models with non-financial stakeholders
• Strong influencing skills to ensure that the
Key Behaviours
Commercially astute
Analytical thinking
Teamwork
Influencing