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Transcript
ï§ ï§ ï§ ï§ ï§ ï§ ï§ ï§ ï§ ï§ ï§ ï§ What are some ways of companies are using the Internet for marketing public relations, sales promotions, and direct marketing? What are the strengths and weaknesses of the Web as an advertising medium? What is Competitive Intelligence and what are some of Online CI data? How do marketers turn marketing data into marketing knowledge? How can e-marketers facilitate Internet Exchange? What are the five main categories of outcomes sought by Internet Users? What is CRM and what are main benefits of e-CRM? What are the seven building blocks of CRM? What is Supply Chain Management and what are the advantages of CRMSCM integration? Explain how data mining, real-time profiling, collaborative filtering, and outgoing e-mail help firms customize offerings? Why do e-marketers need to measure attitude toward technology? What measures are available? Why would an e-marketer want to create or nurture a Web site for building a community? ï§ How might an online company react if a rival embarks on competitor positioning in an unflattering way? ï§ What are the arguments for and against using existing brand names on the Web? ï§ What is price transparency and why is it an important concept for emarketers to understand? List the main factors that put downward pressure on prices in the Internet channel? How does the value of distribution channel functions change when they become Internet based? ï§ ï§ Assignment Topics Assignment 1: Assignment 2 6
