Download E-commerce marketing

E-commerce marketing
Marketing II
E-marketing
 Using the Internet and related technologies to
complete significant marketing activities
 Uses
Ads for products or services
“chat” w/customer service rep
Compare products/prices
Conduct research
Process orders
Transfer funds
 E-commerce-A company’s use of the Internet to
support or complete business transactions
Impact of the Internet
Increase speed of consumer research
Make purchases without leaving home
Immediate help on-line for consumers
Employees can stay in contact from
remote locations
Track orders
Immediate access to research
Easier access to suppliers
E-commerce competition
For traditional marketing most competition
is from businesses located nearby
For e-commerce, anyone with a computer
is a potential customer
Anyone offering similar service or products
over the Internet is a potential competitor
Customer Relationships
 Goal is to develop long, successful relationships
with their best customers
 E-marketing requires a business to understand
how and when their customers want to be
contacted, and information they want to receive
 Plus they need to know how long customers are
willing to gather information, order products, and
work with customer service personnel.
 Not all on-line customers want to complete all of
these items on-line, some prefer phone or faceto-face meeting for certain activities.
Questions to consider?
What type of target markets are a good fit
for e-marketing?
What are some of the problems with emarketing and e-commerce?
What types of companies would do better
in an e-commerce rather than an actual
building location?