Download Worksheet 6.1

New Concepts in Commerce Second edition
Chapter 6: Promoting and selling, pages 162–163
Worksheet 6.1
Product promotion strategies —
you be the judge
Student: Alland Odisho ....................................... Class: 10 COM 1 Teacher: Ms. Obrien ........................................... Due date:
.............................
Good advertisements can help consumers spend their money wisely. It is largely through advertising that
consumers learn about goods and services that are available to be bought. However, advertisers sometimes try to
get people to buy goods for the wrong reasons. Advertising is a harmful influence when it misrepresents or when
it persuades consumers to make unwise choices.
Instructions
1. Assume you have been asked to present a five-minute speech on the advantages and disadvantages of advertising.
To help prepare for the speech, complete the following table. The first entry has been completed for you.
Arguments for advertising
Arguments against advertising
1. Advertisements inform consumers about the
choices available to them.
1. High advertising costs are passed on to the
consumer in higher prices.
2. The advertisement might attract customers which
will increase profits.
2. May present false advertisement and
mislead consumers.
3. Promote the business.
3.
4. You can express how your product is better then
others.
4.
5.
5.
6.
6.
7.
7.
2. A well-respected consumer advocate urges
that are ‘dishonest’ or in poor taste?
consumers to boycott goods and services they
A:You could contact the ACCC and they can
believe are ‘dishonestly advertised’. She adds that
take action against the people involved with the
‘when you suffer in silence, the reputable and honest
advertisement.
advertisers are misled by your silence’.
(a) What does the term ‘boycott’ mean?
3. The website of a Canadian-based group called
A:To abstain from buying or using
Adbusters includes some tactics used by
corporations to promote their products. To explore
(b) What do you suppose she means by
this site, use the weblink in your eBookPLUS.
‘dishonestly advertised’?
What is your opinion of the stand being taken by
A:When advertising is misleading and does not
Adbusters? Do you think that this type of publicity
tell the truth.
is fair or unfair to corporations who are trying to
(c) Do you agree or disagree with this advice? Why?
promote their goods?
A: I disagree with the advice because I believe
consumers should be responsible for what they
A:I believe it is fair because when you make an
buy.
advertisement with misleading information you
(d) What else can you do to discourage advertisements should be shamed.
 John Wiley & Sons Australia, Ltd 2010.
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 John Wiley & Sons Australia, Ltd 2010.
This sheet may be photocopied for non-commercial classroom use.