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Business | Marketing | Technology
Marketing in the Technological Age (Social Media & My Business)
© Samuel Bode-Odeyemi 2016: Technology Architect | Business Transformation Specialist
Marketing & Technology Solutions
Get, Engage & Retain More Customers with Social Media
Mobile & Internet Marketing Strategies
The overall business goal for any business is to increase profit, and this can be achieved by
increase in revenues and cost reduction.
Profit = (Business Growth = Increased Revenue )+ Reduced Cost
Business Growth
Increase the number of customers
Increase the average transaction value per customer
Increase the number of transactions per customer
Increase Revenue
Hyper Leverage Marketing - multi-channel strategies, reduced time to market,
CRM – business intelligence, segmentation, targeting, leverage business relationship
Cost Reduction
Streamlining business processes,
Improve operational efficiencies and effectiveness,
Business automation, business flexibility, unified data and paperless operation.
Part I (Marketing Psychology)
1.
Marketing Challenge
2.
The Unique Business Formula
3.
Market Segmentation
Part II (Marketing Technology & Tools)
1.
Educational Based Marketing(Content)
2.
Lead Generation (Traffic Sources)
3.
Lead Capture / Sales Funnel / Autoresponders
4.
Customer Nurturing / Retention / Maximisation
5.
Social Media Marketing & Advertising
6.
Sales Conversion & Fulfilment
7.
Organic & Paid Traffic (SEO, UXO, PPC )
8.
Retargeting (Pixel & Custom Audiences)
9.
Mobile Marketing & Text Marketing
Part I
Marketing Psychology
The Greatest Marketing Challenge Of The New Millennium
The Clutter Factor …
The average consumer receives over 3,000
commercial messages every day. (In 1990 it was
only 2000 messages.)
What are you doing to rise out of the clutter?
What is your Unique Selling Proposition?
What type of products or services are you selling ?
Are there any products or services that you can not sell or
pre-sell using the internet ?
Can you sell an ice cube to an Eskimo, but what if the
opportunity arises will you sell the ice cube to the Eskimo ?
Something Interesting is Happening
Tom Goodwin
Sales & Marketing Exercise
Penthouse Luxury Apartment
4 Beds
4 Toilet/Bath
Gym / Sauna
Underground Car park
Gated Development
2 mins To Canary Wharf
360 Degree view of the city
Price £500,000
Your Job is to sell this luxury apartment to any corporate executive in New York
with no more than 140 Characters either written or spoken. You must get
his/her attention within 24hrs. How will you go about this ?
Note: The Executive currently lives in New York and has never visited London.
The Unique Business Formula
1.
1.
1.
1.
1.
Define Your Target Market
M = Money | A = Authority | N = Need
CLV – Customer’s Life Time Value
Determines Your Marketing Spend
Always Sell Value
Benefits Sells (The WIIFM Factor) but Features Tell
Honesty & Integrity is Key
Eliminate the FUD Factor (Fear, Uncertainty & Doubt) - Social Proofs, Testimonials and
Guarantees
Education Based Marketing
Educate your potential customers (Content Marketing)
1.
Customer Maximisation
Customers Retention, Engagement, Loyalty, Referrals & Joint Venture Marketing
Time to Market is very important - Time and Chance E.g. (Facebook, Uber, Mobile Apps)
Market Segmentation
Market
People or organisations with
needs or wants and the ability and
willingness to buy.
Market
Segment
A subgroup of people or organisations
sharing one or more characteristics that
cause them to have similar product
needs.
Market
Segmentation
The process of dividing a market into
meaningful, relatively similar, identifiable
segments or groups.
Bases For Segmentation
Geography
Demographics
Psychographics
Benefits Sought
Usage Rate
The Power of Content &
Educational Based Marketing
The more you can inform and educate your prospective customers, the
better they will feel about spending their money with you. Using the
combined forces of both mobile and the social media marketing to
engage with your prospective customer will result into lower customer
acquisition costs when compared to other out-dated traditional
marketing strategies. When you provide valuable content on your
website, you are connecting with your visitors and giving them valuable
information that makes the decision process a lot easier for them
THE MORE YOU TELL, THE MORE YOU SELL
Part II
Marketing Technology & Tools
Lead Generation
First you need to define your target, once you have defined your
potential customers, next you think of where to find them word of
mouth, some of them are hanging out on Social Media
Online Traffic Sources
• Social Media ( Facebook, LinkedIn, Twitter, Instagram, YouTube)
• Mobile SEO, SEO, PPC, PPV & Blog Sites
Other Ways to reach Your potential customers
• Joint Venture Marketing Strategy
• Press Release (Editorial / Advertorial, White Paper, Report)
• Viral Marketing (Word of Mouth)
• Email Marketing / E-zine List
• Direct Mail (Integrated Offline – Online Strategy)
Traffic - Lead Capture - Nurturing
If you need more visitors to your website here is what you need to do (Build a Sales
Funnel), using SEO, PPC and Social Media. When your prospects gets to your
website you need a strategy to capture their details so all that traffic is not wasted.
Research Keywords that your prospects are likely to use to find your company or
other similar services or products, and you target those keywords.
Get a landing page on your site and offer them something of value, free report,
videos, tips on how to save on designers brands, a discount vouchers, anything of
value - you get the gist.
Get a Mobile Optimised website with a call to action, why because a lot of searches
are now done on mobile / smart devices.
Customer Nurturing
Update your pipeline / customers regularly with newsletters, tips
latest trends, You can set this up using an auto responder like
Aweber, getresponse, mailchimp, sendpepper. so the message goes
out automatically.
•
•
•
•
www.mailchimp.com
www.sendpender.com
www.getresponse.com
www.awebber.com
Customers Retention / Engagement
You also need to put in place strategies like loyalty programme to
retain your existing customers and a way to constantly engage
them. This is why e-mail list, mobile app, social media are useful you
can you this to engage your customers this can also be used as a
sales tool so they make direct purchases or other sales enquiries and
customer services.
Sales Conversion or Service Fulfilment
Next work on your sales conversion and make your prospects a compelling offer,
using mobile, social media and sales letter on your site and reputation
marketing.
Customer Maximisation
It is far easier to sell to an existing customers than a new one so you want to
maximise this relationship (Cross Sell, Up-sell and Bump Sell). Also you need to
set-up a proactive referral campaign. Also ensure that you get testimonials from
satisfied customers and use them on all your marketing materials.
Joint Venture Marketing
An don’t forget to continually push for Joint Venture Marketing, Endorsements
with competing and complimentary businesses . You can also do Joint Venture
via social media pages as well by leveraging people or businesses that have a lot
of followers.
Social Media Marketing
Web and mobile
based technologies
which are used to
turn communication
into interactive
dialogue between
organisations,
communities, and
individuals.
Social Media Exercise
At the recently concluded IT Week, where you gave out all our IT materials. You collected about 1000
names with emails and phone numbers on the date. After the IT event you analsyed your website
traffic and you noticed that your unique site visitors increased from 10 per day to about 50 visitors per
day and in about 7 days you had a total site visits of about 350 unique visitors. In about a month time,
The British Computer Society wants you to reach out to the all IT Week attendees to advice them to
be part of a new IT certification program. BCS wants you to reach them again but it must only be
targeted to the 1,000 people that came for the IT event. Your marketing budget is only £200.
Here are the Rules
Rule 1 - You can not email
Rule 2 - You can not call / text / send a letter
Rule 3 - You are not allow to reach anyone that did not come to the JH IT event
Rule 4 - Your maximum marketing budget is £200
Rule 5 - Although they are all on Facebook , you can not send them any Facebook friend request
1.
2.
Question 1 - With all the rules, is this possible ? YES / NO – If you Answer YES. Please proceed to Question 2
Question 2 - How will you go about doing this and what do you think you need to have in place to be able to do
this?
Pixel Audiences | Custom audiences
Re-Targeting | Re-Marketing | Google Analytic
Also don’t forget to do re-targeting / re-marketing for all visitors that have visited
your website, you can do this using Google and Facebook. Facebook is quite
powerful on this, there is a feature called custom audience and you can upload all
emails / phone address of the people you know want to target and Facebook will
serve adverts to them without them knowing you are targeting them. Re targeting
is a strategy that follows your client whenever they go on the internet and displays
your adverts again.
Social Media Comparison
The future of traffic isn’t about where you can get the cheapest clicks… it’s about
who has the most people pixeled.
Starve out your competition.
In the near future, display ads will be taken up by people who are retargeting.
Social Selling
Some Of Your Customers Are Hanging Out On Social Media
If you combine the power of Mobile Marketing
and Social Media you will get was is often
described as “Marketing on Steroids”
With the right marketing strategy, you could get more customers but you must
be willing to listen, engage your potential customers, offer something of value
by implementing education and informative pieces of content that you send to
them so they can trust you and don’t forget the power of testimonials which
in itself is a social proof that other customers are happy with your either your
product or services.
The Internet as a Marketing Tool
The Internet is a
formidable presence in
the world economy
because of its:
Low cost
Wide geographic reach
Potentially vast array of
marketing roles it can
serve
How Search Engines Work
Google, Yahoo!, and Bing create their listings automatically.
They use “spiders” or “bots” to "crawl" links to web pages1
and add those web pages to their index.
Keyword Phrases
When a human visitor to the engine puts in a keyword phrase,
the search engine is focused on serving relevant, fresh
content that the engines think is matched to the searcher’s
intent.
You will then see TWO types of results:
1. Organic or Natural
2. Paid results
It is Time to Get on the Internet The Right Way
To dominate your marketing online you will need a combination of SEO (Search Engine
Optimization ) & PPC ( Pay per Click Advertising)
Google loves PPC because it is generates revenue for them and they also want you to be
successful. As long as you do it the right way targeting certain keywords and using smart
landing pages. PPC will surely get you the results in a number of days.
SEO is a long term strategy but it takes a lot of time, effort and money to organically
rank high in the search results if you want quick results and you want to dominate your market
in your area then you want to Use PPC to get you quick results.
Is it real? (Spun
content or real?)
● Do they click it?
● Do they read it?
● Did they engage?
SEO used to be all about the keywords, links and the quality of the content… as long as
the content was stuffed with keywords! Now if you want to do well it’s all about
optimising the user experience – UXO. So what is UXO? UXO(user's Experience
Optimisation) is all about quality content that is easy for the user to access, engage
with and share.
Spying On Your Competitors Online
This tool allows you to spy on your competitors, armed with this strategy you can
easily dominate your market, you can find out how much your competitors are
speeding online, their key words and their adverts and whether their campaign are
successful or not. This will help you plan your campaign. This is the reason why
some business are very successful. Because they know how to spy.
www.spyfu.com
www.woorank.com
Mobile Marketing
Video 1 http://youtu.be/xzmQm-hRgTg
Video 2 http://youtu.be/WZQuHZaOrJs
Video 3 https://youtu.be/jottDMuLesU
Does Mobile Marketing Work ?
-Yes mobile marketing
strategy can produce
more than 6.5 times ROI
than other advertisement
channels
-On average, emails are
read 13 hours after they
are received.
-On average, Texts are
read 6 minutes after they
are received.
Text Marketing
Mobile Text Marketing
Proven with 97% open rate, 30% response rate,
Brand image, Text marketing works with everybody
“Multi-tasking” & “instant” life style
Email became less effective. Mobile and Social are hot.
Keywords in Action - Bill Board Strategy
Get My Business Card
Samuel Bode-Odeyemi
Technology Architect | Business
Transformation Specialist
Text SBO 60222
Or Scan The QR Code
Customer Retention Strategies
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Integrated Mobile Database
A great way
to
build
your mobile database list to
use an integrated approach
where
all your
marketing
media (Flyers, Web,
TV
Advert,
Radio, Facebook,
Twitter, Yelp, in Store Signage
and
Adverts)
builds your
mobile
marketing list.
Unlike other media the open
rate of text messages is 97%.
So in a nutshell all the other
media should be like a funnel
that builds your mobile
database list.
Everyone is using text, even 64 year olds!
Copyright 2015 @ MTCGS Limited
Mobile Apps & Websites
Your Customers are mobile.
Is your Business Mobile?
The New Viral Marketing (Mobile & Social)
• Customer can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social media users access
their accounts through mobile devices.
Mobile Apps & Website?
• Get both mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and mobilise your existing website.
• Complete mobile marketing solution.
Mobile App
Customers Retention (Loyalty Coupons)
Customers Engagement
Better User Experience
Mobile Site
Very good for Lead Generation
Design once and run on any device
What do customers take with them when they go out ? Keys, Wallet and Mobile Phone
MTC GS Limited
Samuel Bode-Odeyemi
Technology Architect | Business Transformation Specialist
Text SBO 60222
Or Scan The QR Code