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Instituto Politécnico de Leiria Escola Superior de Turismo e Tecnologias do Mar English IV Incredible Índia Turism Marketing – 2º year UC: Introdução ao Turismo – 2º Semestre Teacher: Ana Pires Students: Andreia Vaz; Ana Silva and Denise Fernandes 05/06/2012 Índia India is located in south-central Asia; Has 23 official languages, the two major English and Hindi; The official currency is the Rupee India; Is the second most populous country and the most populous democracy in the world. This wonderful country a countless number of attractions to offer its visitors Temple Khajuraho The largest Hindu temple in the world! Temple Bahá Golden Temple of Amrist Fauna and Flora Landscapes Target market Executive luxury Objectives of the campaign: This campaign aims to prove that India is not only a destination for recreational tourism and cultural but also a luxury destination for business; We intend to attract top executives and large corporations to conduct meetings, and conferences in India, while trying to be interested by offering recreational and cultural tourism. Communication channels and promotional materials Economic newspapers and magazines (both print and the online) to put ads; Send out invitations with special discounts for businesses. Slogans "Luxury tourism with the facilities of the western world and with the vibrations of ancient India.“ "Inspire your business with the exoticism of India ..."