Download Unit Two Virtual Lecture

Unit Two Virtual Lecture
Communication and Culture
What is Culture?
• Culture is the language, values, beliefs
and customs people share and learn.
(Samovar and Porter, 2004)
• Culture influences your beliefs, values,
and world views, and is reflected in your
language, non-verbal behavior and how
you relate to others.
What is Intercultural Communication?
• Intercultural communication is the
process that occurs when members of
two or more cultures exchange messages
in a manner that is influenced by their
different cultural perceptions and
symbol systems, both verbal and nonverbal (Samovar & Porter,
2004)
Concept of Subculture (Co-culture)
• Subcultures or Co-cultures are groups
which exists which are slightly different
from the dominant culture which can
tend to exhibit certain characteristics of
their own.
Why is Intercultural Communication Important?
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The world is now a global village
New technologies
Economic Integration
Social Dynamics
Cultural Values and Norms
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High Versus Low Context Cultures
Individualism vs. Collectivism
Power Distance
Achievement vs. Nurturing
Uncertainty Avoidance
Language and Identity
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Verbal Codes
Verbal Communication styles
Non verbal differences
Idioms and translations
Patterns of Thought
Developing Intercultural Communication
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The Motivation to Understand, with a
positive attitude
Tolerance towards ambiguity
Open Mindedness
Knowledge and willingness to
understand