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Social Learning Theory
the process of altering behavior by observing and
imitating others.
Refers to ALL learning in social situations
- not concerned w/ mechanical responses to stimuli
or reinforcement
Albert Bandura (1925-
American psychologist who studied
the consequences a model has on
Two Types of Social Learning
1. Cognitive learning- focuses on how
information is obtained, processed and
Concerned with the mental processes
2. Modeling-learning by imitating; copying
Cognitive Maps
Tolman believed that animals and humans
have the ability to make “mental maps”…
forming mental images where they are in
their environment
Latent Learning
Learning that is not demonstrated by an
immediately observable change in
Learning can even occur in the absence of
the reinforce…
Learned Helplessness
Stability- the belief that the state of
helplessness is permanent
Globality – belief that a failure in one
area will result in a failure in all areas
Internality – the person focuses on them
self as the reason for all failures
Model: a person whose behavior
is watched and imitated
Modeling: The process of
observing and imitating a
specific behavior
1. Do what others go…
- clap or look up
2. Observational learning or
3. Disinihibition
Social Learning theory can be applied to
everyday activities!
Modeling Conditions
• In order for modeling to occur:
1. Attention (Are you watching closely?)
1. Fingertips not palm
2. Elbow 90 degrees
3. Bend knees
Up and Over!
2. Retention (Can you remember the
– Convert instruction to symbols
– Imagery Example: Picture what a perfect
shot looks like
– Verbal Example: Remember “fingertips,
elbow straight, knees, up and over.”
3. Ability (Can you do the behavior?)
Convert symbols into performance
• Continual correction
• Practice until perfection
4. Motivation (Do you want to do the
• Do what works, ignore what’s right
• Incorrect form of a basketball shot
• Who cares if it looks correct? It only matters
if I make it.
Bobo Doll Experiments
• Children watched an adult model
behaving aggressively toward a
“bobo doll”
• Results were a strong argument
against violence on television
Bobo Doll Experiment
Learning principles (classical conditioning,
operant conditioning and social learning)
applied systematically to change
people’s actions and feelings
A system that provides tangible rewards
for desired behaviors.
Chucky Cheese 
Summary Learning
There are 4 types of LEARNING
Classical learn by association
Operant learn through reinforcement
Social learn by observing and imitation
Cognitive learn through mental processing