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How to Write Propaganda Propaganda • Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group. Propaganda Techniques • Name Calling – Propagandists use (negative) names to incite (negative) emotions towards the subject of the propaganda. – Kraut, Commie, pig, – Terrorist, liberal, flip flopper – Newt’s Name Calling List Propaganda Techniques • Glittering Generalities – Name-calling in reverse. Propagandists associate positive qualities with things they want you to support. – Civilization, good, proper, right, democracy, freedom – Newt’s Gliittering Generalities Propaganda Techniques • Euphemisms – A euphemism is a bland, undescriptive phrase used to hide reality • Collateral damage • Liquidation • Shell shock –> combat fatigue –> operational exhaustion -> post traumatic stress disorder Propaganda Techniques • Transfer – Transferring thoughts and feelings from something we believe in and like to something the propagandists want us to believe in or like. – Praying at the end of a speech – Wearing a lab coat (medical expertise) Propaganda Techniques • Testimonial – Hiring someone famous to promote a product or ideal. • Uncle Sam • Sydney Crosby (Dempster’s Bread) • Tiger Woods Propaganda Techniques • Emotional Appeal – Most propaganda aims at the audience’s emotions rather than logic – Propagandists use images and words that incite anger, or fear, or pity, or compassion. – Swine/Avian flu – Terrorism Propaganda Techniques • Lies of Omission – By leaving out key pieces of information, propagandists skew the impressions that the readers/viewers receive. • Focussing only on Hitler’s military successes and not on his failures