Download Persuasion and Propaganda - Moshannon Valley School

Persuasion=convincing others to think or act a certain way
Persuasion and Propaganda
Propaganda= a communication or message trying
to influence an audience’s opinion
Who can name the company or product?
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Give me a break, give me a break…
Taste the rainbow.
I’m lovin’ it
When you’re here, you’re family
Save money, live better
Just do it
9.
10. Think outside
the bun
Can you identify all the brands?
When talking about propaganda, one
widespread use is to get you to buy
things, spend your money on certain
products . We are constantly
bombarded with images and ads trying
to convince us we can’t live without a
product, whether it’s shampoo, the
right shoes, or an online university.
We’re constantly sifting through and
analyzing the information, while the
advertisers are using consumer
psychology and persuasive techniques
to grab our attention.
Of course, marketing isn’t always successful
Guide to media codes and symbols
Propaganda
• Is a deliberate, systematic attempt to shape the
opinion of a large group of people
• Can be positive (like public service ads) or
negative (if it is biased or misleading, or used
to support something morally wrong)
• Often the word has a negative connotation
VOTE!
What else is propaganda used for?