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Transcript
Globalization and international marketing O Objective: To understand what it meants Globalization O Value: Solidarity Globalization O Definition: Is the integration and interdependence of the world’s economies. In other words to produce and sell the same products in different countries. Globalization Marketing O Definition: It involves selling the same product using the same marketing approach throughout the world, as used by global brand leaders. Example: McDonald’s, Nike and Coca Cola Class Activity # 5 O Develop the Question 4.7.4 “Ford Motor Company”- Page 457 International marketing and the CUEGIS concepts O Is the changes that a business has to adopt in a global international marketing. In other words to adapt a product to suit local preferences or culture. Always consider how the CUEGIS concepts (Change, cUlture, Ethics, Globalization, Innovation and Strategy) apply across the content on International Marketing. Class Activity # 6 O Develop the Question 4.7.5 “McDonald’s” - Page 459 Review Questions #2 O Answer the review questions of the Chapter 4.7 – Page 459 O Chapter 4.7- Key Terms
