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The Contractor’s Dilemma: Advertising Not Producing Enough Jobs? Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. Newspaper Circulation Is Collapsing! Yellow Pages: Used to Be Reliable for Contractors….Not Now. “What happened to the calls I used to get?” Magazines Are Squeezed • • • • Lower Circulation – Less Time To Read Pricey For Smaller Contractors Long Lead Time To Be Published This Includes Direct Mail Magazines TV, Radio Etc • Mainly For The ‘Big Boy’ Contractors • Impersonal And Irregularly Ran Ads • Lots Of Wasted Ad Dollars On Me-Too Ads • Hard To Change • Did I Mention, Costly? Direct Mail, Coupons, Flyers • Still Effective • Prep Work • No Automation, Most Lack Online Integration • Competition • Lead Time Coupon books are SO crowded! But works well with online 3.0 integration: DM-Website-Email Lead Magnet and Call Tracking Conversion! What’s New That Works? • The secrets are becoming known • Over 4 BILLION use these services • Half the world’s population owns them • FOUR TIMES more subscribers to these than to the internet! But, Contractors Are Just Catching on… It Gives Your Business… • • • • • • • • • Measurable Marketing High R.O.I. Extreme Effectiveness Extreme Speed Of Contact Very Affordable Not Saturated Sets You Apart Quality Leads Competitive Advantage 1. Mobile Marketing. 2. Lead Generation Sites Here’s The Takeaway: • “Contractors can create a sustainable, long term competitive advantage via mobile marketing and internet lead generation, resulting in accelerated business revenue.” Bryant Vickers Contractors Shouldn’t Miss These Tools! • Will you miss the single greatest advertising media since TV? • Very Soon most competitors will use Mobile Marketing and SMS. • Lead Generation Sites Are Exploding • Newspapers, not benefiting Contractors • Be a Participant – Not a Spectator. Mobile Sales Solutions • SMS Marketing • Mobile Apps • Mobile Optimized Websites •Building Customer Relationships •Enhancing Referral Business Lead Generation Websites Give You The Advantage! • • • • • Get leads and prospects 24/7 Compete successfully with Big Firms Turn Online Relationships Into Offline Use the one media that’s GROWING Nothing is more economical for converting lead just as the BIG Lead Gen Companies More Revenue Is Yours • Fill the gap with Mobile Marketing • Gain market share • Add customers With Online Lead Generation • Increase job profits • Defend Your Marketshare Attention AMBITIOUS CONTRACTORS: The Time to ACT IS NOW! • • • • • Schedule a “FREE” phone appointment. Schedule an in-person meeting $199 S.S. Schedule a mobile website/FB consult Schedule an SMS Promotion Consult Schedule a Online Lead Generation Site Bryant Vickers Marketing Strategist For Contractors