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“Visitor Attractions come in all shapes and sizes – ranging from local museums and historic sites visited by a few hundred people a year, to theme parks drawing two or three million, however the great majority of tourist attractions are small and non-profit making.” English Tourism Council What is Marketing? • Promotion and publicity of venue • Monitoring trends • Developing or repositioning a brand • Delivering a successful product “Marketing is common sense sprinkled with innovation and creativity” Home Economics - Planning and Objectives • What is here? • What are you seen as ? • The Key Attraction • Funding • Unique Selling Point • The Future Science - Marketing Analysis • Who is your customer • How far will they come • Are they repeat visitors • Day trippers or passing trade • Why are they visiting Science - SWOT Analysis • Strengths • Weakness • Opportunities • Threats P.E. (game tactics) - The Marketing Plan • Set Goals • Back of the net • Star players • Transfer fees • Before the season ends School Report - Target and Outcomes • Customer Count, Revenue Earned • Offsite surveys • Mystery shoppers • Customer competitions • Could do better
