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Solutions Marketing Solutions Marketing Focus on SMB market space in four initiative areas: e-business Business Intelligence Content Management ERP/ISV Develop/execute programs to provide KeyLink Systems Solution Providers with ammunition to: Quickly come up to speed within chosen initiatives Run campaigns that drive net new business opportunities Increase profit potential Solutions Marketing Partner Enablement Programs Business Propositions Marketing Pre-sales Technical Initiative Consultants e-business Business Intelligence Content Management ISV Solutions Marketing Initiative Consultant Channel Development Develop Business Proposition for Partner Identify/enable partners who meet profile Develop Marketing Plan for Initiative Develop Marketing Guide Accompany Partner through program Interface with market experts Solutions Marketing Marketing Tools Marketing Guide Assists partner with Marketing plan – KeyLink programs specifically designed to build your customer's business – KeyLink go-to-market strategies – Business Partner Business Proposition – Solution presentations – White papers – Marketing CDs – Success Stories – Solutions Marketing Business Proposition HW, SW and services financial landscapes Business Opportunity Profile of successful partner Sample ROI KeyLink Relationship Web Site www.keylink.pios.com/ibm/solutions News Events Programs Education/Training Marketing Guides Enablement Marketing Activities Seminars Demand Generation Campaigns MarketLink Team Players Education/Training Technical Sales Press Assistance Partner Mentoring Assistance: Partnering with Partners Sample Programs TM - business Seminars in a Box (SIBs) e-business Advisor and Designer Education WebSphere Commerce Campaign Web Self Service Campaign Net.Commerce Technical Certification Training KeyIntelligence Program Partner Enablement/Business Proposition Business Intelligence Discovery Workshop 90 Day Mentoring Program Marketing/Sales Assistance Executive Conference ISV Solutions KeyLink Value We identify ISVs with... Channel programs – Support capacity/capability – Products/programs complementing Solutions Provider's offerings – Opportunity to offer new business opportunities for Solution Providers ...then we facilitate partnerships with key Solution Providers – Summary Focus on business future Skill, product, and resource sharing Product and market knowledge Partnership enablement Pre-sales support Marketing Support Training Partner Commitment = reduced time to market!