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Europe-wide Marketing – a chance for rural areas „SMEs are the foundation of rural economy. Their competitiveness should be kept and should be made stronger.” LEADER-Workshop Analysis • The globalisation „eats“ workplaces in rural areas. The result: increasing unemployment; • Rural areas and their SMEs have high-quality products and offers at their disposal; • A target-oriented „Regional-Marketing“ (marketing of the region) and therefore the marketing of SME are still in their early stages; LEADER-Workshop It is worth to strengthen the SME • SMEs and micro-businesses are the main employers of Europe‘s rural areas; • The provision of services mostly does not correspond with the good quality of products: – Regular customers do not get a quality service ; – SMEs are mostly unreachable on weekends and after work; – SMEs barely apply modern technology and ITTools for marketing LEADER-Workshop Communication-Centers as a focus of regional service • Focused and professional service lifts the competitiveness of rural SMEs; • Expansion of the market by applying inexpensive and modern IT-marketing tools; • Linking-up of WebVoiceCenters in Europe to establish the „Rural WebVoiceNetwork Europe“; LEADER-Workshop