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BA4-663: Global
Brand Marketing
Retro Marketing
Assignment
Retro Marketing
Leverage your brand’s history to
strengthen your bond with
consumers and your position in the
marketplace.
Consider Retro Marketing if you…
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Have a brand with an established heyday.
Have a slogan or jingle that will trigger consumers’
memories of happier times.
Have a once- popular brand that might appeal to a
contemporary audience.
Want to position a new brand based on consumers’
pre-existing emotional touch points.
Want to connect with a particular audience’s (i.e.
Baby Boomers or “80s lovers) fond memories of
days gone by.
Two Examples of
Retro Marketing
Cracker Jack
and
Hawaiian Punch
Cracker
Jack
Hawaiian
Punch
What Brand Would be a Good Fit
for Retro Marketing?
Assignment Instructions:
 Select a brand that would be a good fit
 How long has the brand existed?
 Does the brand have a slogan or jingle?
 Would the brand appeal to a contemporary audience?
 What are the pre-existing emotional touch points?
 Want audience will it connect with?
 Provide a link to the brand