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Transcript
Marketing: Real People, Real Decisions Problem recognition Steps in the Buying Decision Process (Figure 7.6) â¢Purchase requisition or request made â¢Buying centre formed if needed Information search â¢Product specifications developed â¢Potential suppliers identified â¢Proposals and quotations obtained Evaluation of alternatives â¢Proposals evaluated â¢Samples obtained or evaluated Product and supplier selection â¢Purchase order issued Post-purchase evaluation â¢Users surveyed â¢Performance documented ©Copyright 2003 Pearson Education Canada Inc. 7-16
