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GREYHOUND ASSOCIATION FOR MARKETING ENRICHMENT Fall 2013 http://www1.assumption.edu/game/ S MISSION STATEMENT The Assumption College American Marketing Association collegiate chapter, commonly referred to as GAME, exists to build a foundation for advancing education by applying marketing and business concepts to a broad spectrum of organizations. Through effective collaboration, we strive to obtain professional experience to enhance our understanding of how marketing adds value to today’s society. OUR CLUB • Officially chartered by the AMA in January of 2010 • AMA is the largest professional marketing organization in North America • Advisor: • Dr. Cary LeBlanc, Assistant Professor Marketing/Management EVENTS • Guest speaker presentations • Off campus field trips • Business related community service • Community Harvest affiliation • Networking and resume writing workshops • Etiquette dinner • Participation in AMA competitions GUEST SPEAKERS & FIELD TRIPS S Past Years: • • • • • Dunkin’ Donuts WGBH Dannon Hasbro Wachusett Mountain S Sneak Peek of This Fall’s Calendar: • • VP of Marketing from Alex & Ani Field trip to Wachusett Brewery CASE COMPETITION S Smaller group of GAMErs, voluntarily choose to take part in the AMA Collegiate Case Competition during first semester each year S Extended case competition which the group oversees from start to finish S Provides GAME members the opportunity to work together on a problem that typifies a real, working marketing situation S 10 best entries from across the country present their ideas for the actual company’s executives in New Orleans Last Year: Donate Life America—This Year: Hershey Company NEW ORLEANS Annual AMA Collegiate Conference in New Orleans each March Guest speakers from prominent, worldwide organizations, including marketing giants Google and McDonalds 50+ peer-taught seminars on how to improve your AMA chapter Watch the winning college’s case competition presentation Networking, both with peers and professionals In 2013, GAME was awarded a plaque for Outstanding Chapter Planning. In 2012, we won 3rd place in the AMA Saves Lives video contest! CONTACT INFORMATION Meetings held on Wednesdays at 6:30pm in Kennedy 201 • Maureen Quirk, President • • Allie Ferreira, VP of Membership • • [email protected] [email protected] Prof LeBlanc, Advisor • [email protected] Email Maureen or Allie to find out about or next event, have your questions answered, or receive additional information FOLLOW US! • Facebook: • • Twitter: • • facebook.com/AssumptionCollegeGAME @AssumptionGAME Instagram: • @assumptiongamers