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Transcript
Aligning the
American Marketing Association
with
High School Marketing Education
{
Omar Gallegos
President AMA-SA and MET
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Why
What is AMA
Leverage Industry Resources for Your Program
Practice What You Teach
My Vision
Overview
Why

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
Why
Bring the “Real World of Marketing” to your
students
Tap into Marketing Industry Resources
Be a Marketing Professional as well as a
Marketing Educator
What is AMA
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The American Marketing Association is the
authority for Marketing in the United States. This is
an organization for Marketing Industry
Professionals, Marketing Educators and Marketing
Students.
Established 1937 by visionaries in marketing and
academia
AMA is one of the largest marketing associations in
the world with 30,000 members who work, teach
and study marketing across the globe
Known as most credible marketing resource
What is AMA


The American Marketing Association is a
professional association for individuals and
organizations leading the practice, teaching
and development of marketing knowledge
worldwide.
Our principle role is to serve as a forum to
connect like-minded individuals and foster
knowledge sharing, provide resources, tools
and training and support marketing practice
and thought leadership around the globe.
AMA Mission

Marketing is the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large. (Approved July 2013)
Define Marketing

Marketing research is the function that links the
consumer, customer, and public to the marketer
through information--information used to identify
and define marketing opportunities and problems;
generate, refine, and evaluate marketing actions;
monitor marketing performance; and improve
understanding of marketing as a process. Marketing
research specifies the information required to
address these issues, designs the method for
collecting information, manages and implements the
data collection process, analyzes the results, and
communicates the findings and their implications.
(Approved October 2004)
Define Marketing Research
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Marketing News
Marketing Insights
Marketing Health Services
Journal of Marketing
Journal of Marketing Research
Journal of International Marketing
Journal of Public Policy & Marketing
e-Newsletters
AMA Publications
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AMA International Collegiate Conference
Analytics with Purpose Conference
Winter Marketing Educators’ Conference
AMA Symposium for the Marketing of Higher
Education
AMA’s 2014 Annual Conference
Brand Manage Camp
Summer Marketing Educators Conference
AMA Nonprofit Marketing Conference
Global Marketing Conference at Singapore
Advanced Research Techniques (ART) Forum
AMA Conferences
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Quickly integrate and network with the local
marketers
Connect with local business resources
Expand your conceptual, planning and
execution skills through local event
management
Expand your management, leadership and
public speaking skills by volunteering for the
chapter executive board
Professional Certified Marketer
70 + Professional Chapters

Professional Dues - $220 (plus $30 application
fee) + local chapter dues.

Young Professional Dues – $100 + local chapter
dues.
AMA Membership
Leverage Industry Resources
for Your Program
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Speakers
Judges
Part-Time Jobs
Internships
Scholarships
Grants
Advisory Committee
Mentors
Leverage Industry Resources
for Your Program
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Own your own business
InLimbic.com, Online Marketing
Bring clients into your classroom
Hire your students
Make your DECA chapter into a Marketing
Services firm (SBE)

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Create flyers and post around neighborhoods
Create surveys and execute them
Develop website and social media campaigns
Practice What You Teach
My Vision
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My education

UT Austin BBA McCombs School of Business

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My experience
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Major Marketing, Minor MIS with a
concentration in Online Marketing
Advertising
Real Estate
Banking
Teacher Entrepreneur
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Time or Money
Establish a business and hire my students
Connect business with my program
Professional Organizations
My Vision
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Brackenridge HS Entrepreneurship Program
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Online Marketing Classroom
MET
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Student Marketing Certification through AMA
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MET would market certification
Online Marketing Classroom for MET members
Other Professional Organizations
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Free Trade Alliance
Hispanic Chamber of Commerce
Geekdom
My Vision
Convince the general public that
Marketing is the engine of
Entrepreneurship
 Have Marketing Educators practice what
they teach and align industry with their
programs through professional
organizations
 MEA, ACTE and AMA

Let these ideas spread