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Aligning the American Marketing Association with High School Marketing Education { Omar Gallegos President AMA-SA and MET Why What is AMA Leverage Industry Resources for Your Program Practice What You Teach My Vision Overview Why Why Bring the “Real World of Marketing” to your students Tap into Marketing Industry Resources Be a Marketing Professional as well as a Marketing Educator What is AMA The American Marketing Association is the authority for Marketing in the United States. This is an organization for Marketing Industry Professionals, Marketing Educators and Marketing Students. Established 1937 by visionaries in marketing and academia AMA is one of the largest marketing associations in the world with 30,000 members who work, teach and study marketing across the globe Known as most credible marketing resource What is AMA The American Marketing Association is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. AMA Mission Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Define Marketing Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004) Define Marketing Research Marketing News Marketing Insights Marketing Health Services Journal of Marketing Journal of Marketing Research Journal of International Marketing Journal of Public Policy & Marketing e-Newsletters AMA Publications AMA International Collegiate Conference Analytics with Purpose Conference Winter Marketing Educators’ Conference AMA Symposium for the Marketing of Higher Education AMA’s 2014 Annual Conference Brand Manage Camp Summer Marketing Educators Conference AMA Nonprofit Marketing Conference Global Marketing Conference at Singapore Advanced Research Techniques (ART) Forum AMA Conferences Quickly integrate and network with the local marketers Connect with local business resources Expand your conceptual, planning and execution skills through local event management Expand your management, leadership and public speaking skills by volunteering for the chapter executive board Professional Certified Marketer 70 + Professional Chapters Professional Dues - $220 (plus $30 application fee) + local chapter dues. Young Professional Dues – $100 + local chapter dues. AMA Membership Leverage Industry Resources for Your Program Speakers Judges Part-Time Jobs Internships Scholarships Grants Advisory Committee Mentors Leverage Industry Resources for Your Program Own your own business InLimbic.com, Online Marketing Bring clients into your classroom Hire your students Make your DECA chapter into a Marketing Services firm (SBE) Create flyers and post around neighborhoods Create surveys and execute them Develop website and social media campaigns Practice What You Teach My Vision My education UT Austin BBA McCombs School of Business My experience Major Marketing, Minor MIS with a concentration in Online Marketing Advertising Real Estate Banking Teacher Entrepreneur Time or Money Establish a business and hire my students Connect business with my program Professional Organizations My Vision Brackenridge HS Entrepreneurship Program Online Marketing Classroom MET Student Marketing Certification through AMA MET would market certification Online Marketing Classroom for MET members Other Professional Organizations Free Trade Alliance Hispanic Chamber of Commerce Geekdom My Vision Convince the general public that Marketing is the engine of Entrepreneurship Have Marketing Educators practice what they teach and align industry with their programs through professional organizations MEA, ACTE and AMA Let these ideas spread