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Akshaya Bhargava For V.P. Of Marketing Objectives and Vision for-MBA club Improve the overall recognition for the program Improve the communication for the club events Improve the core competency of fellow members in marketing of high tech products My plan of action Improve recognition by improving the digital footprint of the club Create a separate blog space for MS MBA and blog regularly Leverage search engine optimization techniques to improve hit count on the program web site Leverage google analytics reports to identify user behavior on the MS MBA web site and optimize the site accordingly Conduct webinars with participants across the globe Work with marketing agencies to build rich interactive marketing collateral to be put on MS MBA website An Introduction I worked as a Project Manager with HCL Technologies, Ltd before joining BUMBA My client was Microsoft and I was working at their Redmond Campus. This gave me an opportunity to interact with many BU MBA alumni within Microsoft, and learn about their experiences at BU, this interaction helped cement the decision to join BU. I have a passion for Product Marketing and Management and my dream is to become a Product Manager within software industry, I am currently working as a Product Marketing Manager-Intern with a Wealth Management Software start-up in Connecticut. I am helping the firm in launching their product . During this internship I learnt how to formulate effective marketing strategies, work with design firms to build collateral ,generate word-to-mouth using webinars and effective digital marketing strategies. I plan to bring these learning to my role as VP Of Marketing and help improve the overall recognition of the program. Akshaya Bhargava For V.P. Of Marketing
