Download Slide 1

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Marketing channel wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Brand loyalty wikipedia, lookup

Sports marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Marketing research wikipedia, lookup

Ambush marketing wikipedia, lookup

Target audience wikipedia, lookup

Social media marketing wikipedia, lookup

Affiliate marketing wikipedia, lookup

Food marketing wikipedia, lookup

Bayesian inference in marketing wikipedia, lookup

Brand awareness wikipedia, lookup

Personal branding wikipedia, lookup

Brand equity wikipedia, lookup

Brand ambassador wikipedia, lookup

Transcript
David Schutzman
Background in Professional Services
Introduction
 Since 1997, David Schutzman,
founder of DSM, has been helping
large and mid-tier global
consultancies move from “best kept
secret” to major players.
 DSM helps companies build results
oriented strategies to more effectively
communicate their benefits and
differentiators to key market
influencers and stakeholders.
Proprietary and Confidential
© 2009 David Schutzman Marketing. All Rights Reserved
2
Introduction
 Record of Senior Experience and Brand
Success in IT Consulting Services:
Chief Marketing Officer, 2007-2010
National PR Leader, Deloitte Consulting, 20042007
Global PR Leader, Cap Gemini, 2001-2004
Americas PR Director, Ernst & Young Consulting,
1997-2001
Proprietary and Confidential
© 2009 David Schutzman Marketing. All Rights Reserved
3
Recent Brand Success Examples Contributing
To New Business Development And Lead
Generation
 Integrated Marketing Approach Contributed To Firm’s Brand
Rejuvenation Success
− Editorial: Published articles placed in leading trade and business publications
resulted in client meetings and wins.
− Recognition: 2009 Industry Recognition: Global Outsourcing 100 and World’s
Best Outsourcing Advisor’s List; #2 Boutique Outsourcing Advisors; #1 in Client
Outcomes and improvements.
− New Business Development: Company inquiries on Archstone’s website led to
10 projects awarded. One client, Pharmavite, surpassed the $2 million revenue
mark.
− Social Media for Business Development: Referral traffic from Linkedin increased
600% in 2009 compared to prior year. Introduction with Danone Company via
LinkedIn led to $1 million project.
Proprietary and Confidential
© 2009 David Schutzman Marketing. All Rights Reserved
4
Recent Brand Success Examples Contributing
To New Business Development And Lead
Generation
 Integrated Marketing Approach Contributed To Firm’s Brand
Rejuvenation Success
− Search Engine Optimization: Visits to BPO page increased 86% in Q3 as a result
of a flurry of webinars/presentations, published articles, and Google ads
contributing to increased awareness. Total page views increased 100%
compared to prior year.
− New Media: Introduced Thought Leadership Video Podcast Series . Also
completed client case study video with Cross Pens resulting in win at Solo Cup
Corp.
− Thought Leadership: More than 300 requests for Cost Management Study via the
website and LinkedIn resulted in 100 client conversations and 10 client meetings.
Report generated dozens of positive comments on executive discussion groups,
allowing Archstone to “own” the topic.
Proprietary and Confidential
© 2009 David Schutzman Marketing. All Rights Reserved
5