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Transcript
Multichannel strategy Timeline Brand positioning Worldwide with CR7 Cristiano Ronaldo Social media CR7underwear.com Our marketing philosophy CR7 marketing 2014 INTERNATIONAL capABILITY We will partner with a leading US men’s fashion and lifestyle title to deliver a cover story and extended interview feature which will publish in August, to support the introduction of the second collection The cover feature will place Ronaldo in a style context and focus on his passion for fashion, as well as his sporting achievements The cover will then be internationally syndicated and will be seen by an extended audience of millions of target consumers globally
