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New Tools 1: Digital Asset Management System IU Communications & Marketing Conference Greg Polit IU Public Affairs & Government Relations Matt Gunkel Kelley School of Business January 19, 2011 What is a Digital Asset Management? Digital asset management (DAM) is a process that allows for cataloguing, storage, retrieval and distribution of digital assets. IU Communications and Marketing Conference January 2011 IU’s Digital Asset Management System NetXposure has been selected as IU’s DAM •Pilot in progress •Currently working on – Organizational Schema – Metadata – DAM Customization for IU – Migration of the pilots groups IU Communications and Marketing Conference January 2011 IU’s Digital Asset Management System • Who is it for? – Production system open to all IU staff – Public interface open to IU alumni, media, general public. Includes e-commerce component – Benefits • • • • • Efficiencies in storage Asset sharing/retrieval Reduces the need to contract for new assets Reduces workflow costs on common tasks Can be used to expose galleries IU Communications and Marketing Conference January 2011 IU’s Digital Asset Management System • How DAM benefits Marketing – Provides central service for picture upload • Student at a live event virtually instant for our use • Photographers/Videographers outside of IU – Stop paying for new assets of existing items – Collaborate on events at the University Level – Leverage Your largest resource students! IU Communications and Marketing Conference January 2011 IU’s Digital Asset Management System • What do I need to think about for DAM to work – Tagging – Sharing – Automating – Training IU Communications and Marketing Conference January 2011 NetX DAM Architecture IU Communications and Marketing Conference January 2011 Next steps • Currently DAMS is running in the test environment • Images.iu.edu public portal is available in beta, needs further customization • Internal billing functionality will be added in March, credit card processing available in July • Next Generation storage available before the end of fiscal year • CAS authentication • Taxonomy IU Communications and Marketing Conference January 2011 How do I get involved • Subscribe to the dams-l listserve • Become part of the pilot. Send the request to: [email protected] IU Communications and Marketing Conference January 2011 IU’s Digital Asset Management System • Quick Demo IU Communications and Marketing Conference January 2011