Download Sustainable Development in the Business Curriculum

Sustainable Development
in the (future) Business
Curriculum
Kevin Turner
Programme Leader (from September 2007)
Undergraduate Business Programme
Brighton Business School
BA Business Studies – spot
the sustainable development
 Level 1






Economics
Marketing
Law
Accounting
Statistics
Personal
Development
 Level 2






Human Resources
International Business
Information Systems
More Accounting
Business Processes
Case Study
Reviewed May 2007, next review 2012?
QAA Subject Benchmark – spot
the sustainable development
MARKETS - the development and operation of markets for resources, goods and services
CUSTOMERS - customer expectations, service and orientation
FINANCE - the sources, uses and management of finance; the use of accounting and other
information systems for managerial applications
PEOPLE - the management and development of people within organisations
OPERATIONS - the management of resources and operations
INFORMATION SYSTEMS - the development, management and exploitation of information
systems and their impact upon organisations
COMMUNICATION AND INFORMATION TECHNOLOGY - the comprehension and use of
relevant communication and information technologies for application in business and
management
BUSINESS POLICY AND STRATEGY - the development of appropriate policies and strategies
within a changing environment, to meet stakeholder interests
CONTEMPORARY & PERVASIVE ISSUES - a range of contemporary and pervasive issues.
UoB Corporate Plan 2007-12:
Curriculum
 Over the next five years the challenges will be
to … ensure that the curriculum takes full
account of the challenges of sustainable
development and globalisation.
 During 2007-12 the university will … adapt the
curriculum so as to increase the preparedness
of Brighton graduates to operate in a complex
global context, with an understanding of
sustainable development
 By 2012 the university will have … integrated
sustainable development … into present
curricula as courses are reviewed.
BA Business Studies
Example 1
 Level 1






Economics
Marketing
Law
Accounting
Statistics
Personal
Development
 Level 2
 Human Resources
 International Business
 Information Systems
 More Accounting
e.g. Supply
and Demand,
 Business
Processes
Externalities,
Market
Failure
 Case Study
Resources – New Scientist 2007
Years
Exhausted
Copper
61
2068
Gold
45
2052
Lead
42
2049
Silver
29
2036
Tin
40
2047
Zinc
46
2053
Resources – New Scientist 2007
and MIT Limits to Growth 1972
Years
Exhausted
Years
Exhausted
Copper
61
2068
36
2008
Gold
45
2052
11
1983
Lead
42
2049
26
1998
Silver
29
2036
16
1988
Tin
40
2047
17
1989
Zinc
46
2053
23
1995
Natural Gas
38
2010
Petroleum
31
2003
BA Business Studies
Example 2
 Level 1






Economics
Marketing
Law
Accounting
Statistics
Personal
Development
 Level 2
 Human Resources
 International Business
 Information Systems
 More Accounting
 Business
Processes
e.g.
Cause-related
 Case Study
advertising, social marketing
BA Business Studies
Example 3
 Level
1 aims to … develop
Module
an2
 Level
understanding
 Economics of a key contemporary
 Human Resources
or issue that impacts business
trend
Marketing
 International
Business
and society e.g. sustainability,
climate
 Law
 Information
Systems
change, environmentalism
etc.
 Accounting
 More Accounting
 Statistics
 Business Processes
 Personal
 Case Study
Development
BA Business Studies
Example 4
 Level 3
 Business Strategy
 Managing People
 Electives, including
 Ethics and Corporate Social Responsibility
 Climate Change and Global Business Operations
OP381 Climate Change & Global Business
Operations
On completion of this module the student should be able to:
• Interpret summary reports from scientific sources on the causes and
consequences of climate change
• Identify factors contributing to greenhouse gas emissions in the activities of
individuals and organisations, and propose measures to reduce emissions
• Evaluate evidence-based research in the area
• Estimate potential impact of climate change on the operations of a global
business
• Spot new business opportunities arising from different climate change
scenarios
Assessment (provisional):
• Individual “carbon footprint” analysis and action plan (15%)
• Individual presentation (15%)
• Two individual peer reviews of presentations by fellow students (10%)
• Individual project (60%)