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Business – Entropy in Action Fred Hollowood Research Director Symantec Research Labs Who am I? Optimale 6th June 2013 2 Customers Expect More Optimale 6th June 2013 3 Classifying Content – by Style Advertising Technical Documentation Free Form Art Brochures & Web Manuals and Help Optimale 6th June 2013 Structured and Modelled Engineered Forum In the Wild Casual Narrow Domain forum content Support Documents CHAT 4 Classifying Content – by Volume 20M User Assistance Marketing & Web (Vendor) (Vendor) 7M >200M User Generated (???????) Advertising (Agency) Optimale 6th June 2013 5 Challenges Optimale 6th June 2013 6 Thank you! Fred Hollowood [email protected] Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice. Optimale 6th June 2013 7
