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Analyzing Media Messages
Warm up
 Culture
is defined as “the arts, beliefs, and
customs that make up a way of life for a
group of people at a certain time.” The
culture of technology has affected the
American people and our health.
Describe how each aspect of the Health
Triangle is affected by technology.
Objectives
I
will analyze the influence of culture,
media, and technology, and other factors
on health.
 I will analyze ways messages delivered
through technology might affect my
health status.
Statistics


A national survey by the Kaiser Family Foundation
found that with technology allowing nearly 24-hour
media access as children and teens go about their
daily lives, the amount of time young people spend
with entertainment media has risen dramatically,
especially among minority youth. Today, 8-18 yearolds devote an average of 7 hours and 38 minutes
(7:38) to using entertainment media across a typical
day (more than 53 hours a week). And because
they spend so much of that time 'media multitasking'
(using more than one medium at a time), they
actually manage to pack a total of 10 hours and 45
minutes (10:45) worth of media content into those 7½
hours.
Published 1/20/2010
How to Analyze Influences on
Health
1.




Identify people and things that might
influence you.
Media: the various forms of mass
communication.
Advertisement: a paid announcement about
a product or service.
Technology: the use of high-tech equipment
to communicate information.
Culture: the arts, beliefs, and customs that
make up a way of life for a group of people
at a certain time.
Analyzing Influences on Health
(cont.)
2.
Evaluate how the influence might affect
your health behavior and decisions.

3.
4.
Media literacy: the skill of being able to
recognize and evaluate the influence of
media messages in media.
Choose positive influences on your
health.
Protect yourself from negative influences
on health.
Advertisements
 Advertising:
services.
o
a form of selling products and
Where do advertisements appear?





Television
Magazines
Online
At sporting events
Billboards
Evaluating Advertisements

Ads are designed to influence people.


Advertisers think very carefully about when
and where to place their ads.



Ads appeal to feelings and emotions.
They want to place them where they will have
the greatest effect.
Advertisers pay athletes to wear company
logos during sports and social events.
Product placement during TV shows, movies,
press conferences, etc.
Ten Advertising Appeals
1.
2.
3.
4.
5.
Brand Loyalty Appeal: convinces people that
one particular brand is better than all the others.
False Image Appeal: convinces people that they
will have a certain image by using a particular
product or service.
Bandwagon Appeal: Implies that everyone you
know is using this brand.
Humor Appeal: contains something that “sticks”
in your mind. Catchy slogan, jingle, or cartoon.
Glittering Generality Appeal: contains an
exaggerated appeal that gets to your emotions.
Ten Advertising Appeals
(cont.)
6.
7.
8.
9.
10.
Scientific Evidence Appeal: uses data from
surveys and laboratory test results to try to
convince you this product is best.
Progress Appeal: “The latest version”
Reward Appeal: offers a special prize, gift or
coupon.
Sex Appeal: convinces you that a certain brand
will make you attractive and alluring beyond
your wildest dreams.
Testimonial Appeal: uses a spokesperson,
sometimes famous, to name the benefits of the
product of service.
Magazine Advertisement
 With
a partner, look in your magazine and
find an advertisement.
 Look up the ten advertising appeals and
see which one(s) apply to your
advertisement.
 Be prepared to share with the class.
Entertainment
 Something
that is designed to hold
people’s interest.

Examples: TV, musical entertainment
 Concerns


about media entertainment.
Takes away from activity time.
Use of profanity, sexual content and
violence.
Evaluating Entertainment
 Rating

TV-Y, TV-G, TV-PG, TV-14, TV-MA
 Music

Labels
“Parental Advisory: Explicit Content”
 Game

systems
Ratings
EC, E, M
 Internet
Filtering
Technology and Health Status
1.
2.
A person could become a “couch
potato.”
A person may become desensitized.


3.
Desensitization: the effect of reacting less
after frequent exposure to something.
What are some things that American’s are
desensitized to?
A person might see solutions to life’s
problems modeled in unrealistic ways.
Technology and Health Status
4. A person may develop entertainment
addiction.

Entertainment addiction: the compelling
need to watch television and other
entertainment media.
5. A person may use entertainment as a
way to avoid, or as a substitute for
relationships.
Magazine Advertisement
 Find
an advertisement in the magazine
you brought to class.
 Answer the questions on your worksheet in
complete sentences.
 Staple this sheet to the top of the
advertisement when you are finished.
Health Product Advertisement
 Get
in groups of 3.
 Come up with a fictitious health product.
 Name your product and come up with a
slogan.
 Make an advertisement for your product.
 Visser vs. Robinson
 Winning group will receive 2 health bucks.