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MaNa Cycles
Amy Lee
Audrey
Matt Zimmerman
Nicole Martino
MaNa’s Mission
To provide top of the line
quality bicycles and to
dedicate endless hours,
money and appreciate
everyone involved in MaNa
Entreprises. We are
determined to meet all
Executive Summary
We are speeding into the new
millennium with high quality bikes
compared to other bicycle
companies. We will set the pace
for the future in cycling, whether
it be competitive biking, cruising
around for fun, or your method of
transportation. MaNa offers bikes
at a quality and a price that is
affordable. As a new and growing
Situation Analysis
 Primary objective to
make a name for our
company.
 Advertising will
include television,
newspapers, and
magazines.
 Stress on friendly
customer service.
Situation Analysis
Ensure high
quality.
Durable and
stylish for the
average
consumer.
Dependable.
Durable. Cheap in
price!
MaNa Strengths
 Advertising.
Making our bikes
known across a wide
variety of consumers
and retailers.
The more our
company is known
the better sales.
More demand on our
bikes our companies
stocks will raise.
MaNa Strengths
 Quality
MaNa uses top of
the line stainless
steel.
Durable products
results in less need
for warranties.
We will gain
consumer trust and
stasifaction.
MaNa Weaknesses
 Target Markets.
Upper class marketing.
Concern with market
share and distribution.
MaNa Weaknesses
 Distribution.
Only three stores
selling products.
Considering there is a
limited amount of
retailers we will have to
produce a limited
amount.
Limited production may
lead to limited income.
MaNa Opportunities
 We have a large
amount of money our
company can work
with to produce the
top of the line
products.
 All competitors are
starting at the same
point. No one is
ahead or behind.
Threats Towards MaNA
 Not knowing our
competitors.
Chance the company
might under estimate or
over estimate our
progress.
 Economic conditions.
Inflation and depression
are factors that must be
taken into
consideration.
Financial Resources
Our company has taken money away
from Human Relations. This is due to
the study MaNa did on our advertising
technique. Studies showed that when
spending a large amount in Human
Relations we are not gaining a
response. By taking away the money
we have extra money to help operate
other parts of the company. Other
financial resources that MaNa will use
Human Resources
MaNa Cycles has great personnel to
implement all of our goals and this is
because of our companies strong
beliefs in treating our personnel how
we ourselves would like to be treated.
We have taken into consideration the
employee’s job satisfaction, leisure
time, working environment and their
future. We supply all employees with
motivation to meet all companies’ goals