Download Hugues Mas

Hugues Mas
PROFIL
Intuitive and creative « out of the box » thinker with entrepreneurial spirit and
fifteen years’ experience managing marketing & sales team, developing sales &
profitability of mature products and marketing new products. Industry
experience includes Pharmaceuticals, OTC, Generic drugs and Nutritional
Supplements. Effectively managed cross-functional relationships with internal
departments, outside vendors & agencies. A big picture leader who integrates
the whole organization into realistic business plan and accomplish objectives.
#team spirit #leadership #persistent #results driven #passionate
BU Head
Country Division Head
EXPERIENCES & ACCOMPLISHMENTS
Since April 2013 (2.5 years...)
Bayer HealthCare – Division Radiology (58 M€ - team of 5)
> Head of Marketing, Puteaux (92)
DRIVER OF THE BUSINESS STRATEGY AND STRATEGIC MARKETING FRAMEWORK,
TRANSLATING THE STRATEGY INTO BUSINESS BUILDING AND INNOVATIVE BRAND
PLANS. TEAM OF 2 BRAND MANAGERS+ 2 CLINIC APP + 1 ASSISTANT; P&I 1.5M€
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Develop the company’s overall marketing strategy in line with the global
strategy and drive all elements of the business plan.
Allocate local marketing resources (i.e. people, programs and budget) to
deliver the planned results
Gained senior management and peer alignment on all major initiatives.
Business performance : +7% over the market growth in both market, insure
EBITDA target was reached
Managed 9 months OOS (Out of stock) with rapid recovery of MS for the N°1
product of the division
Drive synergies with other BU (CNS, oncology, cardiology, gynecology…)
September 2012 to March 2013 (6 months)
Bayer HealthCare – Division Women Health (80 M€ - team of 4)
> Head of Marketing, Lille (59)
TEAM OF 2 BRAND MANAGERS + 2 ASSISTANTS. BUDGET P&I 1 M€
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17, rue des Cendres
92500 Rueil-Malmaison
Provided daily direction and leadership to the local marketing and
Ensured all marketing initiatives are embraced by the Sales department
Launched 2 specialties (Visanne® endométriosis et Jaydess® IUD)
July 2006 – September 2012 (6 years)
Bayer HealthCare / Intendis – Dermatology (8 M€ - team of 15)
+33(0)6.16.16.77.60
> Head of Marketing & Sales, Puteaux (92)
email : [email protected]
RECRUIT AND MANAGE A SALES FORCE OF 12 SALES REPS + REGIONAL MANAGER.
IDENTIFY AND DEVELOP PRODUCT POSITIONING & MARKETING STRATEGIES, AND
IMPLEMENT THEM ACCORDINGLY. DEVELOP BUSINESS PLANS AND MANAGE BRAND
P&L’S. MARKET TO RX SPECIALISTS AND PRIMARY CARE/GPS RX ONLY, MEDICAL DEVICE
AND COSMETICS. MONITOR SALES AND SPENDING TO MAINTAIN HEALTHY GROSS
MARGINS. BUDGET P&I 2,5 M€
Born 6 june 1966 (49 yo)
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Sales : +10% over the market growth 2008-2011, +8% d’EBITDA
Brand performance: +1% MS per annum in each 3 markets
Marketing & Brand positioning : 2 new specialties + re-launching the N°1
product (mature product) in an « old market » with competitor innovation
Set up segmentation, targeting tools, sales forecast, KPI for quantitative +
qualitative performances managed sales incentives, PR, congresses, etc...
Set up, organize and lead national sales meeting 3 time a year
February 2004 to June 2006
Arkopharma LLC – Filiale US d’Arkopharma (20 M$ - team of 4)
> Head of Marketing, Boston MA - USA
IDENTIFY AND DEVELOP NEW PRODUCT POSITIONING, PACKAGING, PRICING, MARKETING STRATEGIES, BRAND NAMES.
OVERSEE CREATIVE, PACKAGING, ADVERTISING & PR. LEAD MARKETING RELATED OPERATIONAL FUNCTIONS. DEVELOP
BUSINESS PLANS AND MANAGE BRAND P&L’S REPRESENTING $20M IN ANNUAL SALES. MARKET TO MULTIPLE CLASSES OF
TRADE INCLUDING: RETAIL, MEDICAL AND DIRECT TO CONSUMER. CLOSELY MONITOR SALES AND SPENDING TO MAINTAIN
HEALTHY GROSS MARGINS. DIRECT REPORTS: DIRECTOR OF NEW PRODUCT DEVELOPMENT, PRODUCT MANAGER, GRAPHIC
DESIGNER AND MARKETING SERVICES MANAGER. DIRECT LINK AND HIERARCHY WITH CEO IN
• Launched, positioned and marketed successfully “4321 Diet & Detox™” – a complete range of liquid and capsules
weight loss formulas.
August 2000 to February 2004
Biogaran – Filiale Génériques des Laboratoires Servier (70 M€ - 5 collaborateurs)
> Responsable du département Marketing, Colombes (92)
RESPONSIBLE FOR PROMOTIONAL DEVELOPMENT AND NEW PRODUCT LAUNCHES. PROVIDED CREATIVE DIRECTION FOR
PACKAGING, DISPLAYS, PROMOTIONAL THEMES, ADVERTISING, EVENTS AND TRADE SHOWS. DIRECT REPORTS: TWO
BRAND MANAGERS, MARKET RESEARCH MANAGER, TRAINING MANAGER AND TWO MARKETING ASSISTANT
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Won industry grand prize and recognition at trade show for best communication of the year “Caducée 2001”
Lead company to develop a new market segment for generic oral contraceptives sold in the pharmacy channel
toward consumers
February 1993 to August 2000
Schering SA – Filiale de Schering AG (50 M€.)
> Brand Manager, Lille (59)
ACHIEVED PROGRESSIVE RESPONSIBILITY AS PRODUCT MANAGER IN VARIOUS HEALTH CARE: DERMATOLOGY, CENTRAL
NERVOUS SYSTEM, ONCOLOGY AND GYNECOLOGY. DEVELOPED 3 & 5 YEARS BUSINESS PLAN D
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Initiated strong positioning strategies by developing core benefit proposition for each brand (CNS, GYN)
Marketing strategy developped for Noctamid (CNS Hypnotic / Diane 35 Top selling & N°1 OC product in the market
Optimise promotional plan toward GYN, GPs, Neurologist, Oncologist,
November 1990 – February 1993
Sandoz / Zoecon Corp. –Sandoz AG – (75 M$)
> Marketing Assistant, Dallas TX - USA
SALES REPS TOWARD VETERINARIES – 3 MONTHS. MARKET RESEARCH AND POSITIONING OF NEW PRODUCTS. COMPLETED
3 YEARS BUSINESS PLAN FOR USA, CANADA, UK & FRANCE ON SELECTED BRANDS.
FORMATIONS
2014 - 2015
Bayer Management Excellence avec Esade - Bayer Management Excellence
1989 – 1990
Master’s degree in Business Administration (MBA) - Université de Hartford, CT USA
1986 – 1989
Ecole Supérieure des Dirigeants d’Entreprises (ESDES) – Paris
LANGUES & CENTRES D’INTERETS
English bilingual
Informatique: MS Office (Word, Excel, PowerPoint), Internet
Other: Badminton, Tennis, Ski, Bandes dessinées, Cinéma, Théâtre