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CALL FOR PAPERS
Marketing and Public Relations International Committee
of ICOM annual conference
Palermo, Sicily
9th - 12th September 2012
This year the conference theme is “Creative Communications”.
Two distinguished international speakers will present keynotes on:
•
•
The elements of an effective marketing campaign; and
How critics measure the success of museum exhibitions.
The conference organising committee also seeks submissions for a
further 11 papers. Each paper will be 20 minutes in length and must
address one of the following sub-themes:
1.
2.
3.
How we know our marketing campaigns are successful:
indicators of success - 4 papers;
Using the web as an effective marketing tool - 4 papers;
Working with the media on marketing campaigns - 3 papers.
Your proposal should include:
1.
2.
3.
your name, the name of your institution and the
position which you occupy in that institution;
which of the themes your paper addresses;
a 250 word abstract describing the main points
which you will discuss.
Your proposal should be submitted no later than 1st May 2012 to
Romina Mancuso, [email protected].
Successful applicants will be notified by 1st June, 2012.
The process is competitive and MPR committee decisions on the
successful proposals are final. No MPR funding to attend the
conference is available for successful applicants.