Download schedule of - Content Marketing World

SCHEDULE OF
EVENTS
DAY 1 OPENING RECEPTION
THE ROCK AND ROLL HALL OF FAME
SEPTEMBER 6, 2011 • 6:00 PM ET – 9:00 PM ET
Our opening night reception will include a tour of the infamous
Rock&Roll Hall of Fame, as well as food, beverages and
networking time. Enjoy live music and a walk through the greatest rock
stories of all time. The Rock hall is just a few blocks away from the
conference hotel site and transportation will be provided.
DAY 2
PROGRAMS/SESSIONS
SEPTEMBER 7, 2011
7:30 AM ............................. Breakfast and Networking (EXPO HALL)
8:35 AM ............................. “The Power of Story” • Joe Pulizzi, Content Marketing Institute
9:00 AM ............................. “Opening Keynote” • David Pogue, NY Times
10:00 AM ......................... “Real-Time Content Marketing” • David Meerman Scott, Author, The New Rules of Marketing & PR
11:00 AM ......................... Networking and Snack Break (EXPO HALL)
11:30 AM ......................... B2B Track: “Transforming a Large Organization into a Content Machine” – Todd Wheatland, Kelly Services
B2C Track: “The Role of Content and Storytelling in Today’s Integrated B2C“ – John Gower, VP, Future Plus
Ellen Moreau, VP Marketing Communications, Sherwin Williams • Simon Kelly, COO, Story Worldwide
Moderated by Jeff Rohrs, Exact Target
Small Business/Non-Profit: “7 Content Ideas to Blow Up Your Small Business in 12 Months or Less”
Marcus Sheridan, CEO, River Pools & Spas
“10 Lessons Learned When Transforming a Professional Services Firm into a Content Factory” – AJ Huisman,
Marketing Director, Kennedy Van der Laan
12:30 PM ......................... Lunch and Networking
CONTENT MARKETING TECHNOLOGY CAGE MATCH: While you enjoy your luncheon experience, listen to eight,
five-minute segments covering the most compelling content marketing technology on the planet.
Moderated by Robert Rose, Content Marketing Institute
2:00 PM ............................. B2B Track: “No Theories Allowed: Managing Content Marketing for B2B Brands” – Gary Spangler, Marketing Manager, DuPont
Michael Procopio, Social Media Strategist, HP Software • Arnie Kuenn, CEO, Vertical Measures
B2C Track: “The Missing Link: Content Marketing for Internal Audiences” – Rob Pasquinucci, Content/PR Strategist, Luxottica
“Content from Anywhere to Anywhere: Content Marketing for Acquisition” – Chris Baggott, CEO, Compendium
Small Business/Non-Profit: “Turning Your Non-Profit into a Newsroom” – Thom Ruhe, Director of Entrepreneurship, Ewing Marion Kauffman Foundation • Clyde Miles, Partner, Optiem, a Division of Adcom
3:00 PM ............................. Networking and Snack Break (EXPO HALL)
3:30 PM ............................. B2B Track: “Results-Driven Blogging for B2B Brands” – Alison Bolen, Content Editor, SAS
B2C Track: “Intel Inside Out: How to Globalize Your Editorial Planning“ – Pam Didner, Global Integrated Marketing Manager, Intel
“Harnessing the Power of Participation Creation“ – Andrew Davis, Partner, Tippingpoint Labs
Small Business/Non-Profit: “Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling the Heart Strings” – Regina Brett, Best-Selling Author and Columnist
4:30 PM ............................. Closing Panel: “Creating Fans with Content Strategies” – Curtis Danburg, Vice President, Cleveland Indians
Tad Carper, VP Communications, Cleveland Cavaliers • Brett Reynolds, VP Marketing, Cleveland Browns.
Moderated by Paul Roetzer, CEO, PR 20/20
5:30 PM ............................. Cocktail Reception (EXPO HALL)
7:00 PM ............................. Entertainment and Fun at Pickwick & Frolic/Hilarities on E. 4th Street
After the first day of conference, we’ll all be inspired to take the next step in storytelling in our own
organizations. To fuel that fire, you’ll enjoy a night of gourmet food and belly laughs at the famous
Cleveland night stop, Pickwick & Frolic, voted Cleveland’s “Best Downtown Hotspot” by Cleveland magazine.
During the dinner event, you’ll be treated to an exclusive comedy show at the world-famous Hilarities,
inside Pickwick & Frolic. Special Entertainment Guest – Writer, Director, Podcaster and Comedian
Kevin Smith (aka “Silent Bob” from Clerks and Dogma fame).
DAY 3
PROGRAMS/SESSIONS
SEPTEMBER 8, 2011
7:30 AM ............................. Breakfast and Networking (EXPO HALL)
8:30 AM ............................. Opening Keynote Panel: “Building a Business on the Back of Content”
Brian Clark, Founder, Copyblogger.com • Michael Stelzner, Founder, SocialMediaExaminer.com
Moderated by Aaron Kahlow, Founder, Online Marketing Institute
9:30 AM ............................. Executive Level Track: “Content Marketing Metrics: Justifying Content Marketing Spending”
Jay Baer, Author, The Now Revolution • Shaku Selvakumar, Worldwide Strategist – Web and Social, IBM Software Group
Cam Brown, CEO, King Fish Media • Lynne Esparo, VP Marketing, Nuance Communications
Moderated by Gordon Plutsky, King Fish Media
Content Strategy Track: “How to Develop a Content Strategy that Works”
Kristina Halvorson, Author, Content Strategy for the Web
Online/Social Media Track: Content Marketing Fireside Chats
Robert Rose on “Killer Storytelling Techniques Learned from Hollywood”
Gary Ware on “15 Paid and Free Ideas to Distribute Your Content”
Bernie Borges on “How Your Content Impacts Your Career and Your Brand”
10:45 AM ......................... Networking and Snack Break (EXPO HALL)
11:15 AM ......................... Executive Level Track: “Regulated Content Issues: The Importance of Policies and Processes for Content in the
Financial and Healthcare Industries” – Katie Herbst, eMarketing Director, Westfield Insurance • Scott Linabarger, Director of Digital Marketing, Cleveland Clinic • Moderated by Chris Seper, CEO, Med City Media
Content Strategy Track: “Content Strategy for Complex Buying Cycles [B2B]” – Ardath Albee, CEO,
Marketing Interactions
Online/Social Media Track: Content Marketing Fireside Chats
Joe Chernov on “How to Create Attention, Interest and Sales with Infographics”
Pawan Deshpande on “Constructing a Powerful Content Curation Formula for Your Brand”
Ahava Leibtag on “Developing a Step-by-Step Checklist for Content Creation in Different Formats”
12:30 PM ......................... Lunch: Lunch sessions will include 42 minutes of “Shotgun Sessions” – Seven minutes for six thought leaders including:
Andrew Davis, Partner, Tippingpoint Labs • Jay Baer, Author, The Now Revolution • Barbra Gago, Strategist, Left Brain DGA
Moderated by Jeff Rohrs, Vice President, Exact Target
2:00 PM ............................. Executive Level Track: “You’ve Got Content…Now What?: Tactics and Strategies for Helping Your Content Be Found”
Gilad de Vries, VP Brands & Agencies, Outbrain • Michael Pranikoff, Global Director – Emerging Media, PR Newswire
Moderated by Michael Marzec, President, Smart Business Content Marketing
Content Strategy Track: “The Ultimate Social Media Strategy” – Lee Odden, CEO, TopRank Online Marketing
Online/Social Media Track: Content Marketing Fireside Chats
Morgan Stewart on “Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Andrew Susman on “Atomize Your Content: 10 Quick Lessons to Get More Out of Your Content”
Shelley Ryan on “Webcasts, Webinars, Podcasts…Oh My: What You Need to Know about Online Events”
3:15 PM ............................. Executive Level Track: “The Content Rules for Marketing Executives” – Content Rules Co-Authors Ann Handley
and C.C. Chapman
Content Strategy Track: “Developing an Integrated Strategy around Content Curation” – Susan McKittrick, Content Strategist, Patricia Seybold Group
“How to Really Tell if Your Content Marketing is Working? The Content Marketing Measurement Roadmap” – Jason Falls, CEO, Social Media Explorer
Online/Social Media Track: Content Marketing Fireside Chats
Jeff Rohrs on “Killer Email Content Strategies that Can’t Miss”
Nate Riggs on “10 Compelling Ways to Tell Your Story through Video”
Russell Sparkman on “Gamification: Enhancing Content Marketing through Games”
4:20 PM ............................. Closing Keynote: “We Are All Storytellers” – by Kevin Smith
Kevin, a writer, producer, director, podcaster and all-around content marketer, will discuss
how he got into the storytelling business, and how he is reinventing his career as a podcaster.
5:30 PM ............................. Content Marketing World Wrap Up – Joe Pulizzi