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Marketing @ the speed of Technology SEAN CLAIRE @BRINGBACKBERNIE (YES, MY TWITTER HANDLE IS A CLEVELAND BROWNS REFERENCE) Agenda State of Marketing Challenges of the B2B Marketer Technology of Yesterday, Today, Future Resources State of Marketing CMO BIG 3 Yesterday vs. Today CUSTOMER Today’s B2B challenges B2B Marketer BIG 4 Long sale cycles More intelligent buyers Growth in channel and device options BUT…..the #1 challenge to B2B marketers……. Expense or Asset? 70% say CM increases company brand awareness 45% say CM reduces advertising costs The consumerization of the B2B buying process now requires CMOs to stop targeting companies and speak directly to buyers as individuals. Less of this…. More of this….. Streamline my operations GROWTH What time do the Buckeyes play? All about the bottom line Cool new technology MAKE ME FEEL SPECIAL MARKETING AUTOMATION Emails Form Submissions Campaigns Website Content Videos Events Lead Sources Resources Wake up – Drink Coffee - Read CMO.com Cool Resources You become what you read LIVE the BIG 3