* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Studi Rantai Pemasaran Madu Alam
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Target market wikipedia , lookup
Neuromarketing wikipedia , lookup
Digital marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Youth marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Sensory branding wikipedia , lookup
Viral marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Direct marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
1 Studi Rantai Pemasaran Madu Alam (Studi Kasus Di Batulanteh Kabupaten Sumbawa) Basuki Winantu, Ketut Budastra dan Husein Jamani ABSTRACT The aims of the research are: (1) to map the marketing chain of natural honey; (2) to know the relation and role of marketing link of natural honey; (3) to know the efficiency of marketing chain of Sumbawa natural honey. The research is conducted in Batulanteh sub district of Sumbawa Regency on August 2009. The research methodology is descriptive. The location selection is purposive as the sub- district is the central production of natural honey in the Regency. The number of respondents is 40 natural honey collectors. Which were selected based on village head information. Trader and processor respondents are determined using snow balling technique, based on information given by the collector respondent. Data and information gathered from the respondents are descriptively analyzed to achieve the research objectives. The research found (1) There are three kinds-of marketing chains of producer Sumbawa natural honey; namely (a) sub village intermediary - village intermediary - retailer -consumer; (b) producer- village intermediary - retailer consumer; (c). producer- village intermediary – inter- island trader. (2) The relationship between actors within the marketing chain include : commitment in quality, good communications, mutual benefits and partnership. (3) The most efficient chain is the third one (producer - village intermediary – inter- island trader) with marketing margin of IDR 13.704 and profitability index of 0,59. The research results suggest that the marketing actors of the natural honey need to coordinate themselves to increase efficiency and to ensure quality control along the marketing chains. Key-word: natural honey, marketing, efficiency