Download Q1 Please select which of the following which best describes your

Q1 Please select which of the following which best describes your operation:
You may select (tick) more than one.

Honey Producer
Packer
Marketer
Queen Bee Breeder
Package Bees
Pollinator
Other please describe:
Q2 Please select the state where operate your business:
You may select (tick) more than one.

ACT
NSW
NT
QLD
SA
TAS
VIC
WA
Q3 How many kilograms of honey do you produce/sell per annum?
Q4 Please indicate the proportion of honey that is:
Fully (100%) contracted to Capilano
%
Contracted to another major company
%
Sold directly to retailers
%
Sold at farmers markets, field days, shows etc
%
Sold direct to bulk industrial industry
%
Other, please describe:
%
Q5 Are you an approved B-Qual supplier?
Yes/No
If no, do you intend to become an approved B-Qual supplier?
Yes/No
If yes, please describe below its marketing benefits for your business.
If no, and you do not intend to become accredited, please briefly describe why not.
Q6 Does your business undertake its own marketing campaigns.
Yes/No
If yes, please describe?
Q7 What kind of Market Intelligence do you believe is required to keep the industry
ahead?
Each sector/state member body is being requested to provide a review of stocks of existing
generic promotional marketing material.
Each sector/state member body is also being requested to provide details on existing or
suggested marketing initiatives that they think would benefit the whole industry by potentially
being incorporated into the marketing plan for the industry.
Q8 As individuals you are also invited to provide submissions outlining your
recommendations for future marketing initiatives below:
In order to further develop some initial concepts your contributions towards the following
will be gratefully appreciated:
Q9 Public Relations - Profiles of ‘localised’ regional honey industries.
If you feel that where you operate has ‘a point of difference’ in a regional marketing
sense, please let us know. Please include details: location; size of local industry in the
region; ‘the story’ – points of difference; other regional food highlights in the region eg
other gourmet food producers; contact details for further information.
Q10 Recipes - do you have any good recipes using honey?
There are a number of recipe books that have already been produced however if there are
other recipes that you would like to contribute to potentially be used in promotional
material and to complement the public relations activities we would like to see them.
Please identify if the recipes need to be accredited to anyone or any publication.
Q11 Please identify any existing relationships with celebrity chefs if you can help
AHBIC to develop an ongoing relationship with the chef to promote the industry?
Q12 If you are happy to be contacted as marketing concepts are further developed
please include your contact details and the best time to contact you.
Name
Position
Business Name
Address
Telephone
Mobile
Fax
Email
Best contact time
Thank you for participating in the Australian Honey Bee Industry Council marketing planning
process.