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DIGITAL MARKETING TRAINING
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WEB ANALyTiCS
DIGITAL MARKETING TRAINING
About Juan Manuel
he is the current CEO and founder at Intellignos, a Research and Analytics firm partially acquired by Havas Media Group in
2012 that works with Fortune 500 clients
helping them increase their business resultsby the strategic use of the information. In
2010, Juan was selected as Endeavor Entrepreneur in Pebble Beach, California and
Endeavor Emerging Entrepreneur of the
year. He is author of the book Meta Analytics and the blog Analytics20.org, as well as a
mentor at Wayra, Venture Hive & Endeavor.
Last but not least, Juan co-founded with
Sabrina a family with 4 main achievements
Benjamin, Jeremias, Bautista and Elias.
Workshop Description:
Discover tools and strategies to measure and analyze data to improve your online
marketing tactics. This course teaches how
to understand data collection methods,
using tools like Google Analytics to track
your target audience, define actionable
KPI's, and optimize your traffic. Gain insight
into gathering and how to interpret data,
understanding visitor behavior in order to
develop solutions specific to your business
goals. With this knowledge, you will be able
to implement strategies to successfully
improve your ROI, making effective decisions using a variety of metrics based on
results.
DIGITAL MARKETING TRAINING
ACADEMY
ACADEMY
SOCIAL MEDIA
About Arman Rousta
7 Pillars: How to Become a Great Marketer
DIGITAL MARKETING TRAINING
Arman is a visionary entrepreneur who has built and
presently owns several successful companies, including
Blueliner, a global digital marketing agency headquartered
in New York City, and with presence in five continents. He
is the pioneer of the 7 Pillars of Digital Marketing, a proprietary framework and holistic methodology for the planning, execution and analysis of integrated marketing.
Today, Arman leads Blueliner, managing global strategy
and planning the company’s future. His present mission is
to unveil the 7 Pillars of Digital Marketing™ and the larger
framework - 12 Pillars of Integrated Marketing™ - across
the world, as the de facto framework and methodology for
all aspects of marketing. The company has expanded to
India, China, Europe and Latin America over the past 10
years, in order to support innovation, infrastructure and
expansion opportunities for its clients and startup ventures, with the aim of becoming the model marketing
agency for the 21st century.
webcongress.com/miami
Workshop Description
The 7 Pillars of Digital MarketingTM is a comprehensive
system – a framework and a new paradigm for how to
approach marketing. 7 Pillars illuminates the constantly
evolving Internet ecosystem, and provides a practical
methodology for understanding the full spectrum of
online marketing opportunities. In this workshop,
students will learn the fundamentals of this educational and organizational system, upon which they
may build and apply their marketing knowledge. The
system is used for planning, executing and analyzing
all types of marketing efforts. Attendees will learn
about all 7 Dimensions of the 7 Pillars model –
including the 7 Modes, 7 Levels, 7 Angles – as well as
how and where to apply them in their day-to-day
work as marketers. They will also learn how to
assess what their Marketing Personality Type
(MPT) is, and what kinds of marketing tasks and
roles generally fit well with different types.
DIGITAL MARKETING TRAINING
ACADEMY
ACADEMY
SOCIAL MEDIA
About Sundeep Kapur
Advanced Email Marketing & Content Strategies
DIGITAL MARKETING TRAINING
A passionate and committed educator at heart,
he has been assisting organizations with their
converged channel marketing strategies since
1990. From direct marketing to digital to converged, Sundeep is a teacher who works with businesses across multiple industries, helping them
enable technology and services to brand, personalize and speak to consumers more effectively.
He has also had the opportunity to be a keynote
speaker, run panels, and deliver "relevant, inspirational, and outstanding" education for organizations around the world as well as helped many
financial institutions create, and execute successful
social media and consumer engagement strategies.
Workshop Description
Sundeep is a renown Digital Marketing expert with
a touch of Yoga, with him you will learn how to
create higher-quality content and higher-impact
email campaigns. He will guide you to improve
your ability to plan and execute proven content
marketing strategies and give very practical tips to
increase your productivity and content marketing
ROI. Conversation and Conversion should be in the
center of your strategy, come and learn with
Sundeep Kapur the key factors for digital
engagement and your online success.
webcongress.com/miami
DIGITAL MARKETING TRAINING
ACADEMY
SEO COURSE
DIRIGIDO
About Jacqueline Stetson
UX DESIGN & USER EXPERIENCE
she is the Founder and Principal Consultant at User Experience Research and
Design, Inc (UXRD). She has been doing
user experience research and design since
1999. Her areas of expertise are UX strategy, user research, and product design.
Workshop Description
Learn how to run a usability test and do a
practice test during the session! Jacqueline
will go over the whys and hows of usability
and will do a live demonstration of a
usability test. During the session, you will
prepare your own usability test and do it
with one of your fellow attendees. Bring
your laptop and be prepared to test something from one of your projects.
DIGITAL MARKETING TRAINING
ACADEMY
ACADEMY
O
SEO & Social Media Marketing
About Ismael ElQudsi
he is the CEO of Internet República, a SEO leading
agency with offices in Miami and Madrid and clients
like Coca Cola, El Corte Inglés, Toys R Us, etc.
Before founding Internet República, he was the Head
of SEO and Social Media of Havas Group.
Previously, he was the Country Manager for Bing,
Microsoft 's Web Search Engine. Ismael is a professor
in several universities Worldwide. He has a Computer Science degree and has studied Digital Business at Harvard University.
DIGITAL MARKETING TRAINING
Workshop Description
Let Social Media help your SEO Strategy give better
ROI! Many businesses and professionals stress the
importance of organic & social optimization for
project development and online business to
achieve optimum sales results. With this course
you will learn how to rank better and smarter on
Google, as well as the efficient techniques that
allow you to increase the quality and relevance
of your traffic. Throughout the course you also
will learn various marketing strategies on social
networks and analyze case studies on how
some successful companies are adapting marketing strategies on their network, what tools
can be used in the organization and distribution of their products, and how applying SEO
techniques will increase the profits of your
business and social media efforts.
DIGITAL MARKETING TRAINING
ACADEMY
ACADEMY
About Ivan Imhoff
CRO: It's all Psychological
DIGITAL MARKETING TRAINING
Originally from France, Ivan relocated to
London in 2001. His extensive digital expertise
has been in demand across Germany, Scandinavia and Japan. Ivan began his marketing
career at Hilton Worldwide in 1998. From
there Ivan headed up 2 online businesses and
provided conversion expertise on a consultative basis before joining our sister company
WebLiquid and founding House of Kaizen 1.0.
Ivan is a regular speaker at high profile industry events such as Performance Insights Conference, Digital Marketing Show and London
Affiliate Conference as well as hosting and
speaking at our monthly conversion optimisation master class.
webcongress.com/miami
Workshop Description
Conversion optimisation is often (and mistakenly)
believed to be achieved by a change in technology.
However, the reality is that optimising your website
requires methodologies and techniques that expensive
technology cannot achieve. Taught by Ivan Imhoff,
digital expert from the UK and Founding Partner of
House of Kaizen, this workshop will help your business avoid costly mistakes by explaining the same
optimisation fundamentals he uses to increase our
client's online conversion rates. He'll equip you with
the knowledge to steer your strategies, teams,
developers and agencies in the right direction.
Learn about: The mental process of the first 5
seconds on a webpage; How your web pages
conflict with the way your brain works; What to
look for and fix on your website; How to create
landing pages that convert; How dynamic landing pages increase marketing ROI; and What you
shouldn't do and why.