Download Here - Social Media Examiner

PRESENTS
A live online conference that will empower you to use
Facebook to gain more exposure, build an active
fan base and grow your business.
Join 20 Facebook gurus,
• Mari Smith
• Dave Kerpen
• Amy Porterfield
• John Haydon
• Brian Carter
• Mark Schaefer
• Chris Treadaway
• Jesse Stay
Co-author, Facebook Marketing
Co-author, Facebook Marketing
All-In-One for Dummies
Author, The Like Economy
Co-author, Facebook Marketing
Author, Likeable Social Media
Co-author, Facebook Marketing
for Dummies
Author, Return on Influence
Author, Facebook Application
Development for Dummies
and experts from Campbell's Soup, Intel,
24 Hour Fitness and Autodesk
Starts October 2nd, 2012
www.FBSummit12.com
Click Here
to get the
FREE
SESSION
How to Grow Your Brand
and Following
With Facebook
PRESENTS
Session Description
EVENT KEYNOTE: Why and How Businesses Are Succeeding With Facebook
Instructor: Mari Smith
Topic: Facebook Strategy
The rapid evolution of Facebook has made it difficult for many businesses to stay current with their Facebook
marketing efforts. In this opening session, Mari Smith (the world's leading Facebook marketing expert and
co-author of Facebook Marketing) will show you what is possible with the right Facebook marketing strategy.
She'll reveal top Facebook marketing pitfalls, teach you proven practices for marketing success, explore how to
sell with Facebook and share upcoming Facebook trends. You'll end up with pages of actionable tips and
inspiration to take your Facebook marketing to the next level. The result: better customer engagement, more
loyal fans and measureable growth.
Five Facebook Strategies to Convert Your Fans Into Quality, Lucrative Leads
Instructor: Amy Porterfield
Topic: Lead Generation
Are you looking to use Facebook to generate quality leads, more customers and more profits? Then you won't
want to miss this session. Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies, will reveal
five creative techniques to get your fans jumping at the opportunity to sign up for your email list. Your Facebook
fans will go from an anonymous numbered list to qualified business prospects who are eager to do business
with you. Amy will also explore how to best use Promoted Posts to generate even more leads.
How to Achieve Business Influence Using Facebook
Instructor: Mark Schaefer
Topic: Facebook Strategy
The Internet is a wild and wooly place without rules, leaders or structure. And yet people do accrue power and
influence every day using platforms like Facebook. Mark W. Schaefer, author of Return on Influence and Rutgers
MBA marketing faculty member, will reveal how anyone—from the self-employed to major brands—can use
Facebook to create online power and influence. He'll explore the true power of a "Like" and the role of "social
proof" in this new world. Schaefer will also showcase how individuals and companies are tapping into this new
influence to help their businesses thrive.
How to Grow Active Facebook Communities
Instructor: Andrea Vahl
Topic: Facebook Community Development
Are you wondering how to best create a Facebook community? In this session, Andrea Vahl (co-author, Facebook
Marketing All-In-One for Dummies and Social Media Examiner's Facebook community manager) will reveal
underutilized yet powerful Facebook community-building tactics. She'll explore how to combine Facebook
pages, Facebook groups and your personal profile to create highly engaging communities. You'll discover how to
reward special customers, what type of content sparks engagement, how to create Facebook editorial calendars
and how to ensure your content is widely shared. This is a session you won't want to miss!
9 Likeable Strategies for Facebook Success
Instructor: Dave Kerpen
Topic: Facebook Strategy
Are you wondering how to use Facebook to create loyal fans who evangelize your products and services? During
this session, Dave Kerpen, author of Likeable Social Media, will reveal nine strategies used by successful Facebook
marketers. He'll share case studies and best practices showcasing how businesses of all sizes are delivering
Facebook marketing results. Today's consumers demand more from brands, making principles like responsiveness and delivering value mandatory. With Dave's insight, you'll learn how to make your brand truly likeable on
Facebook.
Visit FBSummit12.com
date/time
Tuesday
October 2nd
5pm Pacific
(8pm Eastern)
Wednesday
October 3rd
12 Noon Pacific
(3pm Eastern)
Wednesday
October 3rd
1:15pm Pacific
(4:15pm Eastern)
Wednesday
October 3rd
2:30pm Pacific
(5:30pm Eastern)
Tuesday
October 9th
12 Noon Pacific
(3:00pm Eastern)
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PRESENTS
Session Description
How to Leverage Facebook's Timeline for Maximum Impact and Reach
Instructor: Phyllis Khare
Topic: Facebook Marketing
Are you wondering how to best leverage the key features of Facebook's Timeline to enhance your brand? In this
session, Phyllis Khare, co-author of Facebook Marketing All-In-One for Dummies, will reveal how businesses are
using the Facebook Timeline. She'll show you why image size matters and how to adjust your photos for the best
results. She'll also reveal creative ideas for pinning posts and how to showcase apps on your Facebook Timeline.
How Small Businesses Are Growing With Facebook
Instructors: PJ Jonas (Goat Milk Stuff) and Randi Thompson (How to Market Your Horse Business)
Topic: Small-Biz Case Examples
Want to know how to use Facebook to fuel the growth of your small business? During this session, two small
business owners (PJ Jonas of Goat Milk Stuff and Randi Thompson of How to Market Your Horse Business) will
show you how they're connecting with customers using Facebook. You'll discover the secrets of their success,
what to avoid and how to use Facebook to drive sales.
How to Improve Facebook Fan Engagement
Instructors: Amy Porterfield and Andrea Vahl
Topic: Facebook Engagement
Want better fan engagement? During this high-energy session, Amy Porterfield and Andrea Vahl (co-authors of
Facebook Marketing All-In-One for Dummies) will reveal proven engagement strategies to attract the attention
of your fans. They'll show you how best to use images to spark conversation and get your fans to take action,
along with tips to attract a larger, more invested audience that keeps coming back for more. You'll discover
smart techniques to create buzz and effective ways to sell on Facebook so your product gets noticed!
How to Grow Your Facebook Following Outside of Facebook
Instructor: John Haydon
Topic: Facebook Page Promotion
Chances are your future Facebook fans are not looking for you on Facebook. With some creative out-of-the-box
thinking, you can quickly grow a massive Facebook following. In this session, John Haydon (co-author of
Facebook Marketing for Dummies) will show you how to use marketing channels outside of Facebook to boost
your following. You'll discover how to best leverage email marketing, webinars, other social channels and
events to build a larger Facebook fan base.
date/time
Tuesday
October 9th
1:15 pm Pacific
(4:15pm Eastern)
Tuesday
October 9th
2:30pm Pacific
(5:30pm Eastern)
Thursday
October 11th
12 Noon Pacific
(3pm Eastern)
Thursday
October 11th
1:15 pm Pacific
(4:15pm Eastern)
Unconventional Facebook Marketing Techniques That Deliver Results
Instructor: Emeric Ernoult
Topic: Facebook Marketing
Are you looking for new and creative Facebook marketing techniques that drive real results for your business?
In this session, Emeric Ernoult (founder of AgoraPulse) will reveal outside-the-box marketing tactics that anyone
can easily implement on Facebook. He'll show you how to gain leads directly from the Facebook newsfeed, how
to drive tons of traffic to your company website and ways to enormously increase views of your videos on
Facebook. You'll leave armed with new ideas that will take your Facebook marketing to the next level.
Visit FBSummit12.com
Tuesday
October 16th
Noon Pacific
(3pm Eastern)
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PRESENTS
Session Description
Facebook Customer Relationship Management: How to Create Long-term Customers
With Facebook
Instructor: Jim Belosic
Topic: Facebook CRM
Facebook marketing can be a labor of love, but what are you really getting out of your efforts? Are your fans
only there to look at cute pictures, or is there potential to turn them into loyal customers? Incorporating
customer relationship management (CRM) databases in to your Facebook marketing efforts can prove to be a
win for you and your customers. During this session, Jim Belosic (CEO of ShortStack) will reveal how to add CRM
collection points into Facebook pages, best practices for encouraging users to submit their data and how to
organize the data and leverage it for future marketing purposes.
How Business-to-Business Brands Are Leveraging the Power of Facebook
Instructor: Ekaterina Walter (Intel) and Marielle Covington (Autodesk)
Topic: Business-to-Business Brand Case Examples
Wondering how well-known B2B businesses are using Facebook to engage consumers and prospects? Look no
further! In this session, Ekaterina Walter of Intel and Marielle Covington of Autodesk will come together for the
first time to share how they've achieved Facebook success. You'll have the opportunity to ask your questions
live to our panel.
date/time
Tuesday
October 16th
1:15PM Pacific
(4:15pm Eastern)
Tuesday
October 16th
2:30 Pacific
(5:30pm Eastern)
Boosting Your Facebook Marketing Results With New Facebook Ad Techniques
Instructor: Brian Carter
Topic: Facebook Advertising
Are you looking to increase your Facebook exposure? The average Facebook post is only seen by a paltry 16%
of fans. Because of this, businesses are enhancing their Facebook marketing strategies with a paid component.
In this session, Brian Carter, author of The Like Economy and co-author of Facebook Marketing, reveals cuttingedge, results-oriented Facebook advertising tactics. He'll show you how to best use promoted newsfeed posts,
sponsored ad posts and how to combine YouTube videos with Facebook ads. Plus he'll help you ensure your
results are accurately tracked. You won't want to miss this session!
Measuring Facebook ROI: How to Capture and Communicate Metrics That Matter
Instructor: Chris Treadaway
Topic: Facebook Metrics and Measurement
Marketers around the world are turning to Facebook to reach consumers online and on their mobile devices.
However, many marketers still don't have a firm grip on how to measure their Facebook success. In this session,
Chris Treadaway (co-author of Facebook Marketing) will show you ways to measure outcomes on Facebook.
He'll explore how to leverage Facebook Insights and opportunities to go further with analytics to determine
the return on your social media marketing investments.
How Big Consumer Brands are Using Facebook
Instructor: Adam Kmiec (Campbell's Soup) and Franck Ardourel (24 Hour Fitness)
Topic: Business-to-Consumer Brand Case Examples
Wondering how mega-corporations are using Facebook to engage customers? Here's your answer! In this
session, Adam Kmiec of Campbell's Soup and Franck Ardourel of 24 Hour Fitness will come together for the first
time to share how they've achieved success with Facebook.achieved success with Facebook.
Visit FBSummit12.com
Thursday
October 18th
12 Noon Pacific
(3pm Eastern)
Thursday
October 18th
1:15pm Pacific
(4:15pm Eastern)
Thursday
October 18th
2:30pm Pacific
(5:30pm Eastern)
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Session Description
5 Simple Facebook Plugins to Effortlessly Enhance Your Website
Instructor: Jesse Stay Topic: Facebook Integration
Have you extended Facebook functionality to your company website? Wondering why and how? In this
presentation, Jesse Stay (author of Facebook Application Development for Dummies) will show you how with just
a few steps you can quickly leverage the power of Facebook to build an entire social experience on your
website. He'll share five social plugins from Facebook. You'll leave with actionable ways to apply social design
to your website!
How to Put Facebook to Work for Your Small Business
Instructor: Rich Brooks Topic: Selling With Facebook
When you have a limited budget, limited resources and limited time, you need to make sure that your
Facebook marketing is working for your small business. In this session tailored for small business owners,
marketers and newly appointed social media managers, Rich Brooks will explore how to make Facebook work
for your small business. He'll show you how to build a fan base and then convert your fans into customers. He'll
also reveal how to know when to network, when to market and when to advertise for maximum impact.
date/time
Tuesday
October 23rd
12 Noon Pacific
(3pm Eastern)
Tuesday
October 23rd
1:15pm Pacific
(4:15pm Eastern)
Running Successful Facebook Promotions
Instructor: Ben Pickering Topic: Facebook Promotions
Promotions—such as contests and sweepstakes—are powerful marketing tools when amplified through
Facebook. However, there are a number of important considerations when planning a Facebook promotion.
During this session, Ben Pickering (CEO of Strutta, a Facebook Preferred Marketing Developer) will explore the
differences between contests and sweepstakes, as well as the legal and marketing implications of each. He'll
share important Facebook promotional guidelines and what they may mean to your campaign, and suggestions to help build the initial word of mouth that your promotion needs to succeed. He'll also review contest
marketing best practices and showcase successful Facebook promotions.
Tuesday
October 23rd
2:30pm Pacific
(5:30pm Eastern)
Visit FBSummit12.com
PRESENTS
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