Download Yodle Introduction

Yodle Introduction
Prepared by Len Gilbert, Vice President of Business Development, Yodle
Connecting local businesses to consumers so
simply and cost effectively that business owners
can't imagine any other way to market.
Founded
2005
Revenue
Customers
$160M+ 35,000+
Headquarters
New York, NY
Google Mobile Champion
Deloitte Technology Fast 500: #48
Top 100 IT Innovator
Valuable Startups: #93
Most Promising Companies: #28
30 Under 30
2
2013 | CONFIDENTIAL
Yodle
Local Websites
(Existence, Experience,
Engagement)
3
•
•
•
•
•
•
Best practices for generating customer conversion
Local messaging; call to action
Emphasizing local services
Unique call tracking number(s) to ensure measurable results
Promotion management through coupons etc.
Desktop & Mobile
2013 | CONFIDENTIAL
$
Yodle
Paid Search
35,000+
Clients
Industry
Segmented
 quality of traffic
 click-through rate
 website visitors
 calls & emails
 call length
Daily
Analytics
4
 call & email quality
1. We distribute paid search ads across our premium
partner network, ensuring the best mix to attract
potential customers
2. Our technology determines the appropriate distribution
and bidding strategy to maximize results
3. Our team works to optimize performance to generate
growth for the business….
2013 | CONFIDENTIAL
Yodle
Discoverability
(SEO & Maps)
All of the web’s
best local search,
mobile and social
Networks…
5
• Claim, build and optimize a business profile
on Google, Yahoo & Bing
• Syndicate a listing that matches the profile
to Yodle’s vast network of search and
directory sites
2013 | CONFIDENTIAL
Dashboard
Interactive performance
& management
•
An integrated
dashboard to review
your metrics
•
Listen to recorded
phone calls to ensure
lead response
•
Rate call leads for
quality
•
Read, respond and
rate email leads
•
Communicate with
your account manager
and work together
toward ever-improving
6
6 results
Yodle Live
2013 | CONFIDENTIAL
Russell Glass
How to Satisfy Advertisers Now?
10/17/2013
1
© 2013 Bizo, Inc
Bizo
BACKGROUNDER
2008
BIZO MARKETING
PLATFORM
Venture Partners:
BESSEMER
CROSSLINK
CAPITAL
VENROCK
750+
Core Product:
FOUNDED
#4
4200+
B2B Sites
#62
ON FORBES TOP 100
MOST PROMISING
COMPANIES
clients
FASTEST GROWING
COMPANY BY SF
BUSINESS TIMES
$30M+
in 4 years
2
2/3
OF TOP 50 B2B
BRANDS
#86
ON INC 500
130
EMPLOYEES
© 2013 Bizo, Inc
Key
Strategies
Tying it all together
Fueling the B2B Marketing Technology Stack
• Identify which audiences are visiting
websites, social channels
• Engage website audiences with
personalized content
• Nurture known audiences with targeted ads
• Perform more complete program attribution
Web
Marketing
Analytics Automation
CRM
Content
Horizontal
Management
DMP
B2B Ad
Targeting
Retargeting
Social
Advertising
Audience
Analytics
Bizo Data Solutions
Bizo Advertising Solutions
(Business Data Management Platform)
(B2B Targeting Platform)
Bizo Audience Data
(120 million business professionals)
3
© 2013 Bizo, Inc
The Buyer’s Journey Has Changed
The buyer is now in
control over where
information is
consumed
@glassruss
4
© 2013 Bizo, Inc
Massive Digital Marketing Opportunities…
Personalize
message and content
to a specific persona
& stage of the buyer’s
journey
Target
Nurture &
Educate
visitors with deep
insight to convert
leads across
programs
existing audiences
more powerfully than
ever before
Reach
new audiences more
precisely than ever
before
…Imply an exciting new path to
success
@glassruss
5
© 2013 Bizo, Inc
Market Trends We Are Seeing….
1.
Silo campaigns are dead
2.
Programs will be always on +
automated
3.
Messages will be audience targeted
and coordinated via all channels
4.
Marketers will measure true
attribution back to the individual
prospects in the CRM database
5.
If its not integrated into the
marketing stack it’s not going to
survive
@glassruss
6
© 2013 Bizo, Inc