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Duke Marketing Chosen Agency of Record for Le Boulanger, Inc.
60 Year Old Family-Owned Bay Area Bread Maker with 17 Bakery-Cafés Chooses Full
Service Marketing Firm to Reinvigorate Brand and Introduce New Concept.
Duke Marketing Chosen Agency of Record for Le Boulanger, Inc.San Rafael, CA
(Restaurant News Release) Duke Marketing, LLC.©, celebrating 25 years in business as a
full service integrated marketing communications firm specializing in marketing for multilocation and franchise organizations, announced today it has been chosen Marketing Agency
of Record by Le Boulanger, Inc., the family-owned Bay Area bread maker and operator of 17
bakery-cafes, based in Sunnyvale, California. Duke Marketing will provide strategy and
manage the Company’s marketing activities, and is assisting in the development of a new fast
casual restaurant brand, which will incorporate dinner with wood-fired specialty menu items,
set to open in Palo Alto in late June.
“Duke Marketing has been working with us to develop our new wood-fired concept, and the
creativity and ideas they bring to the table are amazing,” said Dan Brunello, Chief Executive
Officer, Le Boulanger, Inc. “We expect great things from our new partnership with Duke and
her team to manage our next generation of brands!”
Duke Marketing Chosen Agency of Record for Le Boulanger, Inc.More than 60 years ago,
Paul Brunello emigrated from Venice, Italy, and brought with him the traditions of Old
World bread baking. In 1922 Paul opened his first bakery in Northern California. After nearly
40 years he gained a following as the Best Bay Area bread distributing to hundreds of
restaurants and retailers. Paul’s children, brothers Roger and Dan, took the famous breads and
pastries and opened Le Boulanger in downtown Los Altos in 1981. Just a tiny, 14-seat café
that offered delicious sourdough and specialty breads, along with a continuously expanding
menu. Today Le Boulanger serves 18 communities with their fresh baked breads and cafes,
and is the official bread of the San Francisco 49er’s Levi’s® Stadium in Santa Clara.
“We are very excited to manage marketing for such an incredible brand and pioneers in the
bakery café business,” said Linda Duke, Chief Executive Officer, Duke Marketing, LLC.
“We have a great relationship with the Brunello family, and understand what needs to be
accomplished to take their brand to the next level. My team will help communicate the
LeBoulanger family tradition of commitment to quality and service, and caring for the now
famous brand, and the next generation of brands.”
For 25 years, Duke Marketing has specialized with multi-location organizations (chains),
offering a full range of marketing services and serving as Agency of Record for numerous top
brands. Services include: strategic planning, thought-leadership, brand creation and refresh,
creative development, in-store communications and collateral, advertising, public relations,
consumer promotions and cause marketing, local store marketing, training, crisis
communications, franchise communications, market-by-market planning, social media
planning, content creation, and media buying.
Duke Marketing, considered industry experts in Local Store Marketing, published a
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“Marketing Cookbook” with over 100 local store marketing tactics written like recipes for
easy-to-use by restaurant operators as a marketing resource, “Four Star Restaurant Marketing
Cookbook—Recipes for Restaurateurs™” in 2008. The 300 page marketing binder has been
used by numerous restaurant chains over the years, was nominated by the IACP International
Association of Culinary Professionals and, a finalist by the James Beard Awards for “Best
Industry Resource.” In 2011, Duke Marketing launched a companion training and
certification workshop to the book, LSM-U, Local Store Marketing University™. LSM-U™
is an educational program devised to enhance restaurant marketer’s ability to understand,
create and implement local store marketing strategies to increase sales and awareness. LSMU offers educational seminars and customized workshops with numerous resources for
restaurant leaders. In 2014, Duke Marketing added, the LSM Diet™, Improve your Bottomline, not your Waistline™, a companion workshop to the educational program LSM-U, which
offers restaurant and retail operators an additional two hour workshop to create their own 52
week marketing plan, similar to following a diet.
About Duke Marketing, LLC®
Duke Marketing, LLC., celebrating 25 years in business, was established in 1989, and is a
California-based full service marketing firm providing strategic communications and creative
brand building expertise for multi-location and franchise organizations. Duke Marketing,
experts in Local Store Marketing, combine a full range of services with on-target strategies,
fresh ideas and break-out creative concepts to offer complete sales driving solutions for
multi-unit restaurants, retail and foodservice operations.
www.meracampus.co.in beyond books [email protected]