Download Documentation Template

Vice President of Marketing
The Evisions Vice President of Marketing is the head of all Marketing activities and will provide strategic leadership to the marketing team. This
position reports directly to the President, and is part of the executive leadership for Evisions. The VP of Marketing is responsible for all activities
related to conceptualizing and implementing market and brand strategy as well as effectively reaching Evisions target market for all Evisions
solutions.
PRIMARY ACTIVITIES INCLUDE:
















Develops long term marketing vision and strategy for Evisions
Develops, communicates and ensures execution of an annual Marketing plan based on long term marketing vision and objectives defined
in Evisions three year plan
Is an active participant in the executive team and helps define and implement Evisions strategic plans
Develops and manages Market annual budget
Meets regularly with direct reports individually and as a team to set goals and objectives, monitor progress towards goals, and determine
best use of resources
Assists direct reports in defining career goals and seeking opportunities for their professional growth
Creates, manages, coordinates and executes all marketing strategies and implement tactical plans to meet and exceed Evisions
expectations for Marketing
Responsible for all aspects of Evisions marketing including: corporate marketing (public relations and media relationships), website and
digital presence, marketing materials, tradeshow strategy, Evisions brand definition and awareness and all other public facing activities
Define, measure and report on key marketing statistics ensuring all activities are metrics driven and results oriented
Oversee the processes to execute the brand vision, ensuring that brand content and image creation are consistent with Evisions values
and brand aesthetic
Directs marketing and works with Sales team leadership to develop demand creation and lead generation strategies and ensures effective
supporting materials and collateral are developed
Coordinate with Product Management on developing quantifiable value propositions for solutions and ensure effective communication of
the value proposition
Oversee customer communication and engagement strategies with Sales and Product Management
Develops marketing strategy for go to market launches and product promotion
Conducts and communicate market research to determine Evisions position in markets we serve and competitiveness in those markets
Oversees and provides direction to market and competitor analysis
QUALIFICATIONS AND REQUIREMENTS:









Bachelor’s degree in Business, Marketing or related field, MBA preferred
Minimum 7 – 10 years of marketing leadership experience preferably within software and/or higher education
Broad functional experience in areas of strategic planning and marketing, brand management, business and market development, market
research and planning and promotions
Experience in/knowledge of digital marketing
Experience in managing marketing-related projects such as developing selling materials, collateral, promotions, public relations
Proven ability to articulate the Company’s vision and strategy to inspire and motivate a team to focus on achieving the Company’s goals
Excellent presentation and communication skills
Must have strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals
Up to 25% travel requirement with international travel possible (current passport required)
Contact
If interested in applying for this opportunity, please submit your resume and salary history to:
[email protected]
Evisions is an Equal Opportunity Employer.