Download The 24th Social Marketing Conference and Training Academy

 The 24th Social Marketing Conference and Training Academy Training Academy: Wednesday & Thursday, June 15‐16, 2016 Main Conference: Friday & Saturday, June 17‐18, 2016 Sheraton Sand Key Resort in Clearwater Beach, Florida Provided by: Handouts online only! Bring your laptop or mobile device! What is Social Marketing? A simplified answer to the question is “Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.” You can get the complex and nuanced answer to the question by attending the Training Academy and Main Conference. TRAINING ACADEMY & CONFERENCE DESCRIPTION THE SOCIAL MARKETING TRAINING ACADEMY: A CONCENTRATED PRODUCT FOR THIRSTY LEARNERS! Gain social marketing expertise in concentrated time by joining us for the Social Marketing Training Academy on June 15‐16, 2016, at the Sheraton Sand Key Resort in Clearwater Beach, FL. The world famous Training Academy uses an entertaining mixture of live case studies and interactive group exercises to help you understand how to increase the impact of behavioral change projects by: 1.
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Knowing the core elements of a successful social marketing initiative; Selecting the behavior which will have the greatest impact on the problem; Selecting and prioritizing the target audience; Understanding the importance of formative research and how to analyze data; and Developing a marketing mix based on insights. MAIN CONFERENCE The Main Conference offers a blend of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both invited and selected from responses to the ‘Call for Abstracts,’ supplement the agenda with case studies of social marketing applications in a variety of settings and new developments in the field. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key elements of the social marketing approach and to illustrate opportunities to apply social marketing. TARGET AUDIENCE This conference is designed to meet the educational needs of Certified Health Education Specialists (CHES), and anyone working in the field tasked with changing behavior. Prerequisite knowledge of social marketing is not a requirement to attend. If you are new to the field, you are encouraged to attend the Training Academy in addition to the Main Conference. NETWORKING IS KEY The conference is designed to offer numerous informal opportunities for networking with some of the country’s best social marketers, so be ready to mingle! LEARNING OBJECTIVES Upon completion of the Training Academy, participants will be able to:  Explain the core elements of a successful social marketing initiative; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.2)  Select the behavior which will have the greatest impact on the problem; (CHES/MCHES competencies: 1.4.2, 1.4.3)  Select and prioritize the target audience; (CHES/MCHES competencies 2.1.1, 2.1.2, 2.1.3)  Understand the importance of formative research and how to analyze data; (CHES/MCHES competencies: 1.3.1, 1.3.2, 1.3.3) and  Develop a marketing mix based on insights. (CHES/MCHES competencies: 2.3.3, 3.3.5)  List at least three new professional contacts. (MCHES/MCHES competencies: 2.1.3) Upon completion of the Main Conference, participants will be able to: 
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Critically comment on the role of social marketing in fostering equity; (CHES/MCHES competencies: 1.1.3, 1.4.1, 1.4.3) Discuss three examples of advanced application of social marketing practice; (CHES/MCHES competencies: 2.3.4) Explain at least five programs in which social marketing was used as a tool for development and discuss the strengths and weaknesses of those particular applications; (CHES/MCHES competencies: 2.3.4, 2.1.3, 2.4.2) Suggest at least one new collaborative project or application; (MCHES/MCHES competencies: 2.1.3) and List at least five new professional contacts. (MCHES/MCHES competencies: 2.1.3) ACCREDITATION REQUESTED Certified Health Education Specialists (CHES): USF Health has been designated as a Multiple Event Provider (#FL0027, exp. 12/31/16) of Category I continuing education contact hours in health education by the National Commission for Health Education Credentialing, Inc. This program has been reviewed and approved for up to 10, 60‐minute contact hours for the Training Academy and 11.50, 60‐minute contact hours for the main conference, CHES event number LK20163731180. . Certified in Public Health (CPH) – The College of Public Health at the University of South Florida is an approved provider of Certified in Public Health Continuing Education Credit (CPHCE) by the National Board of Public Health Examiners. This event offers 21 CPH credits, 10 for the Training Academy and 11 for the main conference. AWARDS Several awards are available for 2016. They are: 
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Outstanding New Professional Award The NSMC’s Award for Excellence in Social Marketing Millbank’s Social Marketing Award for Innovation in the Environmental Field The Phillip Kotler Social Marketing Distinguished Service Award Outstanding New Professional Award We would like to invite individuals to nominate candidates for the 2016 Outstanding New Professional Award sponsored by Taproot Creative. Social marketing has been recognized as a viable approach to behavior change for the past 40 years. As the field continues to shift and evolve to address the emerging issues of the 21st century, so too must the leaders of this field. One focus of the 24th Social Marketing Conference is to provide recognition to the up and coming leaders of this field. To do so, we are recognizing an “Outstanding New Professional” at the 2016 conference. Candidates should be individuals who are currently engaged in social marketing and are making a significant contribution to the field. Please note the following requirements:  Nominees can be from any industry (for example, government agencies, private industry, or academia).  Nominees are not limited by age.  Only nominees who have been active for five years or less in the social marketing field will be accepted. The winner of the award will receive a physical award and recognition at the Conference. If you have an individual you would like to nominate or if you would like to nominate yourself for this award, please follow this link, https://qaz1.az1.qualtrics.com/jfe/form/SV_1LjvZuc5DGgLVsN, to complete a nomination form. The deadline for submissions is February 26, 2016. Candidates will be notified that they have been nominated by the end of March. The award will be presented on Friday 17th June at the conference. The NSMC’s Award for Excellence in Social Marketing The NSMC’s Award for Excellence in Social Marketing is provided by the National Social Marketing Centre for a project which has used the tools and principals of social marketing to impact on the health of the public. The award (an engraved glass award) will be presented on Friday 17th June at the conference. What the judges are looking for: Essential  Focusing on a behavioral goal with your target audience  Using customer insight to drive your project  Demonstrating measurable behavioral outcomes (or a clear evaluation plan developed and currently being implemented if the project is still ongoing) Desirable  Using social behavior theory to inform your approach  Targeting your audience  Developing partnerships to engage your audience  Using the full marketing mix  Evidence of sustainability – proving the behavior influenced or the partnerships created will be maintained. If you have an individual you would like to nominate for this award, please follow the link provided to complete a nomination form: NSMC Award for Excellence in Social Marketing Millbank’s Social Marketing Award for Innovation in the Environmental Field 
Millbank’s Social Marketing Award for Innovation in the Environmental Field is awarded to honor an individual or organization whose social marketing work has profoundly impacted on an environmental or conservation issue, either at a local, national or international level. The award (an engraved glass award) will be presented on Friday 17th June at the conference. What the judges are looking for (essential):  Use of formative research to understand the presenting problem and views and perceptions of the target audience  Using of the full marketing mix  Measureable results achieved  Evidence of sustainability and/or plans at how the project will be sustained (for example, establishment of local partnerships, etc.) Please also include:  A brief overview of the project (maximum 150 words)  Detail how formative research was used to understand the presenting problem and views and perceptions of the target audience (maximum 200 words)  Detail the marketing mix which was developed and how this was linked to the key findings from the formative research (maximum 200 words)  Detail the impact your project has had to date (maximum 100 words) Provide evidence of sustainability and/or plans at how the project will be sustained (maximum 80 words)If you have an individual you would like to nominate for this award, please follow the link provided to complete a nomination form: Millbank’s Social Marketing Award for Innovation in the Environmental Field The Philip Kotler Social Marketing Distinguished Service Award Purpose The Philip Kotler Social Marketing Distinguished Service Glass is awarded annually by the Social Marketing Group and the Florida Prevention Research Center at The Social Marketing Conference to an individual who has demonstrated a life of achievement in and service to the field of social marketing. The award honors the founder of the field of social marketing, Dr. Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing, at the Northwestern University, Kellogg School of Management in Chicago. Dr. Kotler has published extensively in the field and provided enduring guidance to the social marketing community. He is the person most responsible for changing how all who work in or study the field, understand, and apply marketing to public service initiatives. Selection criteria The recipients of the “Kotler Glass” embody four qualities that have characterized their life and work in social marketing. These reflect the example of character provided by Dr. Kotler. Scholarship Recipients will have demonstrated a body of scholarship related to social marketing, either within the academy, as a practitioner, or a combination of the two. Scholarship is demonstrated by a variety of endeavors, including published papers in peered reviewed publications, books, popular articles, e‐publications, and technical reports and monographs. The value of the body of work is evaluated on how it has helped advance the understanding and practice of social marketing. Service Recipients will have fostered the development and cohesion of the social marketing community. They will have engaged in activities that support the work of their peers, mentored other professionals and those in training, offered their talents and efforts in service to nurturing the field and its practice, and demonstrated a sense of mission to the field. Leadership Recipients will have demonstrated leadership in the field of social marketing through their willingness to assume challenges, take risks, and apply innovated solutions to issues facing the field. They will have inspired others to improve their work and they will have advanced the field’s development and practice. Integrity Recipients will have demonstrated a life of honesty, forthrightness, and ethical behavior that has provided a high standard for engaging in the collegial and business relationships associated with the work, against which others in the field measure themselves. Award The award, the “Kotler Glass”, is an original work of art that is emblematic of the transformative nature of social marketing. Like the glass from which it is made, the art work symbolizes social marketing’s ability to craft the “raw” elements of understanding, technique, and strategy into solutions for social problems. The award is also intended to reflect the passion that Dr. Kotler and his wife Nancy share for glass art. How to Nominate: Here is a link for online nominations. The 2016 Philip Kotler Social Marketing Distinguished Service Glass Be prepared to answer the following questions:  Please show how the nominee has demonstrated a body of scholarship related to social marketing, either within the academy, as a practitioner, or a combination of the two (Maximum 250 words)  Please explain how the nominee has fostered the development and cohesion of the social marketing community. (Maximum 250 words) 
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Please describe how the nominee has demonstrated leadership in the field of social marketing through their willingness to assume challenges, take risks, and apply innovated solutions to issues facing the field (Maximum 250 words) Please describe how the nominee has demonstrated a life of honesty, forthrightness, and ethical behavior that has provided a high standard for engaging in the collegial and business relationships associated with the work, against which others in the field measure themselves. (Maximum 250 words) SCHOLARSHIPS Up to two Fostering Equity / Reducing Disparities Scholarships are available for 2016. The Fostering Equity / Reducing Disparities Scholarship provides support for attending the conference to graduate students or public sector professionals. The conference planning committee recognize that economies and budgets are not created equally. The focus of this scholarship is specific to programs / areas where resources are low and need is high. Applicants can come from developing countries, or underfunded areas in the USA or developed countries. Support includes: 
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registration for the Training Academy and the Social Marketing conference ($530), lodging for up to four nights at the conference hotel, Sheraton Sand Key ($700), airfare (coach level) (up to $1,000), and Super Shuttle transportation between Tampa Airport and hotel ($50‐ish), and visa fees (if applicable). The recipient is responsible for all other costs, examples include baggage fees, meals and transportation to / from the airport in their home city or country. Selection Process: The purpose of the scholarship is to support individuals who are studying and/or intending to use social marketing, public sector settings, or educational institutions, and who demonstrate a financial need to attend the conference. Applicants must provide a support letter from a supervisor or manager within their respective organizations. This may be provided during the application process or following selection as a scholarship recipient. Graduate student applicants must provide a support letter from their Graduate Advisor. The scholarship is for first time individual conference attendees. We accept applications from any country and in particular encourage those working or studying in a developing world country to attend. How to Apply: Send your application by email to Bobbi Rose, [email protected] by April 1st, 2016. A decision will be made by April 11th. This should allow for ample time to obtain a visa. Please note in the subject line of the email: (your name): Application for Fostering Equity Scholarship You may enter all the information into the body of an email, or attach a WORD or PDF document. Your application must include the following: Name Degree(s) if applicable Organization Job Title Email Phone (include country code etc) Address City, Zip (if applicable) and Country Please also include an essay of no more than 500 words to address the following: 
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A description of your interest in attending the academy and conference (you must attend both). A description of your interest in social marketing An overview of the opportunities you have to use social marketing If applicable, a review of how others at your educational institution or organization use social marketing. If not applicable, a reply of “not applicable” will suffice. An overview of how you will apply what you will learn at the conference to your work or studies. SUPPORT & EXHIBIT OPPORTUNITIES This conference requires the support of valued partners to succeed. There are opportunities to have an exhibit table, and/or the opportunity to support a food break, or even a scholarship. Interested companies or organizations are invited to contact the conference coordinator, Bobbi Rose, at [email protected] or call her direct line, 813‐974‐6158, to receive a prospectus or discuss opportunities for support. COURSE DIRECTOR Rowena Merritt, PhD
Conference Chair
Director
Millbank Social Marketing Ltd.
London, United Kingdom
Affiliate Professor
College of Public Health, University of South Florida
Tampa, FL
INVITED SPEAKERS (as of April 2016) Kathryn Anderson, PhD, MPH
Assistant Research Professor
College of Public Health
University of South Florida, Tampa, FL
Nancy R. Lee, MBA
Adjunct Faculty, University of Washington
President, Social Marketing Services, Inc.
Mercer Island, WA
Carol Bryant, PhD
Distinguished USF Health Professor
Director
USF’s World Health Organization Collaborating
Center on Social Marketing
Florida Prevention Research Center
College of Public Health
University of South Florida, Tampa, FL
Rowena Merritt, PhD
Conference Chair
Director
Millbank Social Marketing Ltd
London, United Kingdom
Affiliate Professor
College of Public Health
University of South Florida, Tampa, FL
Philip D. Harvey
Founder
DKT International, Washington, DC
Sharyn Rundle-Thiele, PhD
Professor
Griffith University
President, ANZMAC
Editor in Chief, Journal of Social Marketing
Nathan, QLD Australia
Jeff Jordan, MA
President & Executive Creative Director
Rescue Social Change Group
San Diego, CA
Punam A. Keller, PhD
Charles Henry Jones Third Century
Professor of Management
Tuck Business School
Dartmouth University
Hanover, NH
Bill Smith, EdD, PhD (Hon)
President, Making Change4u
Washington, DC
Fiona Spotsworth, PhD
Senior Lecturer
Bristol Business School
University of the West of England, Bristol, UK
PLANNING COMMITTEE
Kathryn Anderson, PhD, MPH
Assistant Research Professor
College of Public Health
University of South Florida
Tampa, FL
Brian J. Biroscak, PhD, MS, MA
Assistant Professor
Director of Research
Department of Emergency Medicine
Yale School of Medicine
New Haven, CT
Maggie Brandenburg, BS
Behavior Change Strategist
Taproot Creative
Tallahassee, FL
John Bromley
Director – Project Implementation
National Social Marketing Centre
London, England
Carol Bryant, PhD
Distinguished USF Health Professor
Director
USF’s World Health Organization Collaborating Center
on Social Marketing
Florida Prevention Research Center
College of Public Health
University of South Florida
Tampa, Florida
Paromita Goswami, PhD
Associate Professor of Marketing
Shiv Nadar University
Uttar Pradesh, India
Jeff Jordan, MA
President & Executive Creative Director
Rescue Social Change Group
San Diego, CA
Tait Martin, PhD
Chief Research Officer & Partner
Taproot Creative
Tallahassee, FL
Mary P. Martinasek, PhD, CPH, CHES, AE-C
Assistant Professor of Public Health
College of Natural and Health Sciences
University of Tampa
Tampa, Florida
Steve Menzies
Director
Flinch Marketing
New Zealand
Rowena Merritt, PhD
Conference Chair
Director
Millbank Social Marketing Ltd
London, United Kingdom
Affiliate Professor
College of Public Health
University of South Florida
Tampa, FL
Mahmooda Khaliq Pasha, MHS, CPH
Associate Director & Social Behavioral
Researcher
World Health Organization Collaborating
Center on Social Marketing and Social Change
Florida Prevention Research Center
University of South Florida
Tampa, Florida
Bobbi Rose, BSW, MA, MPH
Conference Coordinator
College of Public Health
University of South Florida
Tampa, Florida
Francois Lagarde, MA
Vice President of Communications
Fondation Lucie et Andre Chagnon
Montreal, Quebec, Canada
Sharyn Rundle-Thiele, PhD
Professor
Griffith University
President, ANZMAC
Editor in Chief, Journal of Social Marketing
Nathan, QLD Australia
R. Craig Lefebvre, PhD
Chief maven, socialShift
Research Professor
Bonnie P. Salazar, PhD, CHES
Behavioral Scientist
Salazar Consulting Group, Inc.
Tampa, Florida
College of Public Health
University of South Florida
Tampa, Florida
Tali Schneider, MPH, CHES
Research Associate
Florida Prevention Research Center
University of South Florida, Tampa, FL
Branka Legetic, MD, PhD, MPH
Advisory Team Member
Pan American Health Organization
World Health Organization
Novi Sad, Serbia
Jim Lindenberger
Director, The Social Marketing Group
College of Public Health
University of South Florida, Tampa, FL
Jenny Scott, MA
PhD Candidate
Simon Fraser University
Burnaby, BC, Canada
Rosemary Thackeray, PhD, MPH
Associate Professor
Department of Health Science
Brigham Young University
Provo, UT
PROGRAM AGENDA Wednesday, June 15, 2016 TRAINING ACADEMY TIME SESSION / EVENT 8:00 AM – 5:00 PM REGISTRATION DESK OPEN & EXHIBITS 8:00 AM – 9:00 AM CONTINENTAL BREAKFAST TRAINING ACADEMY: DAY 1 9:00 AM – 9:30 AM Overview of the Training Academy (Carol Bryant, PhD; Rowena Merritt, PhD; Kathy Anderson, PhD, MPH) What’s So Different? Overview of Social Marketing’s Distinctive Features 9:30 AM – 10:20 AM What social marketing is, why it works, and an overview of the social marketing process 10:20 AM – 11:00 AM 11:00 AM – 11:20 AM 11:20 AM – 12:20 PM 12:20 PM – 1:20 PM Social Marketing in Practice: Case Studies COMFORT BREAK Getting Started: Understanding Your Problem and Developing Your Behavioral Goal LUNCH ON OWN 1:20 PM – 2:20 PM Selecting and Prioritizing Your Target Audience(s) – Based on Your Behavioral Goal 2:20 PM – 3:10 PM Customer Profiling Exercise: Understanding What Moves and Motivates Your “Customer” 3:10 PM – 3:30 PM 3:30 PM – 4:20 PM COMFORT BREAK Stakeholder Analysis and Engagement (TBD) ADJOURN FOR DAY Thursday, June 16, 2016 TRAINING ACADEMY TIME SESSION / EVENT 8:00 AM – 5:00 PM REGISTRATION DESK OPEN & EXHIBITS 8:00 AM – 9:00 AM CONTINENTAL BREAKFAST TRAINING ACADEMY: DAY 2 8:45 AM – 9:00 AM Call of 2016 Photo (location: “Wedding Lawn”) 9:00 AM – 10:30 AM Research in Social Marketing: Which Method will Work Best for Your Project? 10:30 AM – 10:50 AM COMFORT BREAK 10:50 AM – 12:20 PM Using the Research to Develop Your Marketing Mix 12:20 PM – 1:20 PM 1:20 PM – 2:50 PM LUNCH ON OWN Pretesting Your Marketing Mix: Which Methods to Use? 2:50 PM – 3:10 PM COMFORT BREAK 3:10 PM – 4:00 PM Test What You Have Learnt: Do You Now Think Like a Social Marketer? 4:00 PM –4:30 PM Graduation Ceremony and Team Prizes 4:30 PM ADJOURN Main Conference agenda is a work in progress. It is subject to change. April 2016 Friday, June 17, 2016 TIME SESSION 7:00 – 5:30 PM REGISTRATION DESK OPEN 7:30 – 8:30 AM CONTINENTAL BREAKFAST MAIN CONFERENCE BEGINS 8:30 – 8:45 AM Welcome 8:45 – 9:30 AM Sex and Contraception: Social Marketing in the Developing World (Phil Harvey)
9:30 – 10:15 AM Through the Lens of Disparities and Culture (Jeff Jordan) 10:15 – 10:45 AM COMFORT BREAK 10:45 – 11:30 AM Topic: Interdisciplinary approach, and the nature of the “behavior change field” (Fiona Spotswood, PhD) 11: 30 – 12:00 PM New Professionals Panel (Tait Martin, PhD; Jenny Scott, PhD; Timo Dietrich, PhD; Michelle Vogel, Tessa Swigart, PhD ( c) ) 12:00 – 12:30 PM Understanding “Place” in Social Marketing: A Systematic Review (Tim Edgar, PhD) 12:30 – 1:45 PM LUNCH ON OWN 1:45 – 3:00 PM ABSTRACT SESSIONS A1. CONSERVATION (FACILITATOR: LINDA WHITEFORD, PHD)  Probing The Elephant In The Room: Understanding Consumers In Order To Reduce Demand For Illegal Wildlife Projects (Vian Sharif; Gayle Burgess)  Working With Rural Landowners To Protect Their Woodlands: How To Implement A Long‐Term, Multi‐Step Social Marketing Campaign (Kelly Dennings, BS)  Attempting To Change Rhino Horn Consumer Behavior Using Bcc And Social Marketing Methodology In Viet Nam (Gayle Burgess…) A2. TOBACCO (FACILITATOR: MAHMOODA PASHA, PHD)  Down and Dirty: A Tobacco Prevention Social Marketing Campaign (Tyler Janzen, BA; Jeff Jordan, MA)  Commune: An Social Branding Program to Reduce Smoking Among High‐Risk Young Adult Hipsters (Jeff Jordan, MA; Tyler Janzen, BA)  Applying a SM Lens to Youth Engagement in Tobacco Policy Change (Megan Flynn, BA; Nicole Harter, MPA) A3. SYSTEMS (FACILITATOR: CAROL BRYANT, PHD)  Art & Science of Social Marketing for Systems Change (Lisa Rubenstein, MHA; Stephanie Dukes)  Leximancer Software as a Research Tool for Social Marketers: Application to a Content Analysis of Themes and Concepts in Social Marketing Quarterly (Brian Biroscak, PhD)  A Systemic Model for the Development of Social Marketing Mobile Applications in Multi‐Stakeholder Ecosystems (Johan Breytenbach, PhD) A4. POTPOURRI (FACILITATOR: MAGGIE BRANDENBERG)  Have You Met Angus? Developing Live to be Salty, a Multi‐Channel Campaign to Improve Personal Flotation Device Use among Commercial Fishermen (Theodore Teske, MA; Christy Forrester, MS; Devin Lucas, PhD; Samantha Case, MPH)  Applying the Marketing Mindset in the Workplace: The Use of Social Marketing Strategies in Worksite Health Promotion (Bonnie Salazar, PhD, CHES)  Marketing Study to Increase Master's Degree Seeking Student Applications and Admission Offer Acceptance at an Accredited US College of Public Health (Alyssa Mayer, PhD.; James Lindenberger, BA) A5. WOMEN’S HEALTH (FACILITATOR: JENNY SCOTT, PHD)  Using Formative Research to Guide the Development of Social Marketing Strategies to Promote HIV Prevention among Transgender Women (Elana Morris, MPH; Jo Ellen Stryker, PhD; Sara Bresee, MPH, CHES; Jennifer Uhrig, PhD, MHA; Francisco Ruiz, MS; Nick DeLuca, PhD; Euna August, PhD, MPH, MCHES)  Social Marketing as a Tool to Improve Women's Health Issues in Panama (Arlene Calvo, PhD, MPH; Gabrielle Britton, PhD; Morgan Hess‐Holtz, MPH, CPH; Arturo Rebollon, MD, MPH, CPH; Humberto Lopez Castillo, MD, MEd, MSc, CPH; Rowena Merritt, PhD)  Domestic Violence Against Women Who Receive Medical Attention at 24 De Diciembre Health Center in Panama (Raiza de Pinto) A6. CAMPAIGNS (FACILITATOR: MARY MARTINASAK, PHD)  Anyone. Anytime: New Hampshire (NH) Heroin Awareness Campaign (Christin D’Ovidio, MFA, CCPH; Karyn Madore, M.Ed, CCPH)  Social Media Marketing Blueprint (Paulo Costa, PhD; Ana Sofia Coelho, Oliva Maria Dourado Martins, PhD)  Leveraging Earned Media In a Digital Campaign (Ria Baldevia, BA) 3:00 – 3:15 PM COMFORT BREAK 3:15 – 4:30 PM ABSTRACTS OR THEMED ROUNDTABLE DISCUSSIONS 4:45 – 6:15 PM B1. HEALTHY LIVING (FACILITATOR: TBD)  Salud America!: Increasing Demand for Healthy Environments Among Latinos Through a Combined Social Media and Social Marketing Approach (Rosalie Aguilar, MS; Amelie Ramirez, DrPH; Cliff Despres, BJ; Lisa Ellis, BA; Carlos Valenzuela, BA; Kip Gallion, MA)  Results of a Social Marketing Intervention to Increase Consumption of 1% Low‐
Fat Milk (Robert John, PhD; Karla Finnell, JD, PhD)  "If it doesn’t have sugar in it, I won’t drink it”: Applying formative research insights to reduce sugar‐sweetened beverages among rural teens (Mayo Djakaria, MPH; Jaclyn Goldbarg, MPH; Danny Saggese, MBA) B2. CHILDREN’S HEALTH (FACILITATOR: ALYSSA MAYER, PHD)  Influencing the Breastfeeding Decision: The Role of Formula's Marketing (Oliva Maria Dourado Martins, PhD; Arminda Paco, PhD; Ricardo Rodrigues, PhD)  Buzzword or Best Practice? A Systematic Review of the Use of Social Marketing Principles in Nutrition and Physical Activity Interventions in Childcare Centers (Heidi Hennink‐Kaminski, PhD)  Collaborative Strategy Between Universities and Sport Clubs to Promote Children's Physical Activity (Sofia Coelho, PhD (c); Paulo Costa, PhD; Olivia Martins, PhD)
B3. Workshop Social Marketing: Pitfalls and Promise for Change (Jenny Scott, PhD) B4. Workshop Is the New Design Thinking the Old Social Marketing? (Fred Fridinger, DrPH, CHES) B5. Workshop Breastfeeding Choices: Using Mobile Ethnography with Pregnant and New Moms (Darcy Sawatzki, MA) flip chart & markers
B6. Workshop Community Based Prevention Marketing for Systems Change: Tools for the Field (Tali Schneider, MPH, CHES; Claudia Aguado Loi, PhD, MPH, CHES; Brian Biroscak, PhD; Dinorah Martinez‐Tyson, PhD) POSTER WALK, RECEPTION, AWARDS, AND DOOR PRIZES 5:30 – 6:00 PM ANNOUNCEMENT OF AWARDS 6:00 – 6:15 PM DOOR PRIZES (MUST BE PRESENT TO WIN) Saturday, June 18, 2016 TIME SESSION 6:30 – 4:30 PM REGISTRATION DESK OPEN 7:00 – 8:00 AM CONTINENTAL BREAKFAST 8:00 – 8:10 AM Welcome 8:10 – 8:55 AM 8:55 – 9:40 AM Creativity: Moving Beyond Consumer Insight (Bill Smith) Playing to Win (Sharyn Rundle‐Thiele, PhD)
9:40 – 10:25 AM Social Marketing for Policymakers (Nancy R. Lee, MBA) 10:25 – 10:45 AM 10:45 – 11:45 AM COMFORT BREAK Barrier Based Behavior Change: Health and Wealth Behaviors : (Punam Keller, PhD) 11:45 – 1:00 PM LUNCH ON OWN 1:00 – 3:00 PM ROUND TABLE DISCUSSIONS OR WORKSHOPS C1. BUILDING THE SOCIAL MARKETING EVIDENCE BASE Chair: Mike Newton‐Ward Discussion Starters: Timo Dietrich, PhD; Alan Andreasen C2. SOCIAL MARKETING FAILURES: LESSONS LEARNED Chair: Jim Lindenberger Discussion Starters: Bill Smith, EdD; John Bromley C3. DEVELOPING SUCCESSFUL PARTNERSHIPS (PUBLIC, PRIVATE, UPSTREAM AND DOWNSTREAM) Chair: Carol Bryant, PhD Discussion Starters: Francois Lagarde, TDB? 3:00 – 3:20 PM COMFORT BREAK (PICK UP POSTERS) 3:20 – 3:50 PM Panel Discussion (tentative title): Aligning Journeys, Jobs and Value for More Relevant and Effective Social Marketing Programs (Facilitator: Craig Lefebvre, PhD; Panelists: TBD) 3:50 – 4:00 PM Wrap‐Up, Adjournment & See you in 2018!
SESSION DESCRIPTIONS In addition to the plenary sessions run by internationally recognized key note speakers, conference sessions will also include: • Skill Building sessions • Case example presentations • Roundtable discussions By offering a variety of sessions, we hope that attendees will not only learn about other people’s projects, but also come away with specific ideas for “how” to do certain aspects of the social marketing process and implement new tools. The roundtable discussions will also help to create debate which will in turn further innovation within the field. REGISTRATION Online registration is the only method available at this time. Here is the link: https://cmetracker.net/USF/login?formname=RegLoginLive&eventid=339585
(You may register online even if paying by check.) Fees: Early Bird Regular Option (Through 5/20/16) ( 5/21/16 on) Full Conference (Wednesday through Saturday) Training Academy Only (Wednesday & Thursday) Main Conference Only (Friday & Saturday) Single Day $530 $355 $355 $205 Full Time Student* $630 $405 $405 $205 $280 $205 $205 $105 If you need to pay via Purchase Order, you must email [email protected] for permission to do so. *Students must submit a valid photo ID copy and a letter/email from their department head to qualify for the discount. This can be faxed to 813‐974‐5172 or emailed to [email protected]. There is now only 1 way to register and 2 ways to pay. Registration: Online Only: Click on the registration link: https://cmetracker.net/USF/login?formname=RegLoginLive&eventid=339585 Payment by credit card: Follow the instructions online. Payment by check: Untick the default setting for a credit card payment, and tick the other payment option. A payment form will be emailed to you, which should be included with the check. Checks must be made payable to USF HPCC (USF Health Professions Conferencing Corporation). Federal ID# 16‐1765073. Only US Dollars are accepted. A $25 fee will be charged on any returned checks. Mail the payment form with an enclosed check, in USD, to: USF Health Professions Conferencing Corp. Attn: LK20163731180 PO Box 628263 Orlando, FL 32862‐8263
Information needed to register online: We recognize that organizations send teams, and often it is the administrative assistant of the unit that is responsible for registrations. Below is a check list of items that the admin assistant will need to obtain from the attendees in order to complete the online registrations. If payment is by check, rather than the corporate credit card, be sure to untick the default setting for credit cards.  First Name and Last Name  Academic degree(s), Gender, Birthday (mm/dd)  License Number (if applicable)  Email address  Organization  Home address (including city, state and zip).  Professional Profile, for example: Physician, Nurse, SLP, OT, Dietician etc.  Any special needs that would require a reasonable accommodation of a disability? (If so, email me details within 10 working days of event to: [email protected].)  Any allergies that would require me to notify the hotel kitchen? Examples include nut allergies, Celiac disease etc.  And finally, if they already exist in the USF’s Continuing Professional Development’s registration system, they have a password. You would need to know it. If you are creating a profile for the first time, let the person know what password you’ve created. They can change it later. Registration Fees Includes (per participant) Training Academy: Attendance at the two day event, continuing education credits as applicable, access to exhibits as applicable, continental breakfast and breaks, and any materials or handouts. These may be paper or electronic. Main Conference: Attendance at the two day event, continuing education credits as applicable, access to exhibits as applicable, continental breakfast, breaks, reception and poster walk, as well as any materials or handouts. These may be paper or electronic. Cancellation & Refund Policy USF Health Office of Continuing Professional Development reserves the right to cancel this activity due to unforeseen circumstances, in which the full registration fee will be refunded. USF Health is not responsible for travel expenses incurred by the participants in the unlikely event that this activity is cancelled. Cancellations must be requested in writing via fax to 813‐224‐7864 or email to [email protected], and received by May 15, 2016 in order to receive a refund. A $75 cancellation fee will be assessed to cover administrative costs. There are no refunds for no‐shows or for cancellations received after May 16, 2016; however, substitutions are welcome without penalty. Equal Opportunity and ADA USF is an Equal Opportunity / Affirmative Action / Equal Access Institution. For disability accommodations, contact Bobbi Rose at [email protected] or 813‐974‐6158, within five working days of the event. Questions or Assistance: If you have activity questions or concerns, please contact the USF Office of Continuing Professional Development at [email protected] or 813‐224‐7860. BRING YOUR LAPTOP OR MOBILE DEVICE!
Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. It is recommended that you bring your wireless laptop or internet capable mobile device to access conference information. LOCATION Sheraton Sand Key Resort 1160 Gulf Blvd. Clearwater Beach, FL 33767 727‐595‐1611 www.sheratonsandkey.com Sink your toes into 10 acres of sugar‐white sands at this exclusive beach resort located in Clearwater Beach, Florida. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area. A limited number of rooms have been reserved for this meeting at the special group rate of $175 single/double plus tax. As an added bonus, the group rates above come with a complimentary internet access code, which will be provided at check‐in. For reservations, please call 727‐595‐1611 and identify yourself as a participant of the Social Marketing Conference to receive the special group rate. Here is the URL if you prefer to make a reservation online Link https://tinyurl.com/SSK‐SocMkt2016 Group rates cannot be guaranteed after May 14, 2016, so be sure to make your reservation early! PARKING – The Sheraton Sand Key Resort offers complimentary self‐parking; however, parking is limited, so it is recommended that attendees arrive early to allow sufficient time to locate a space. OVER‐FLOW HOTEL Coconut Cove All Suite Hotel 678 S. Gulfview Blvd. Clearwater Beach, FL 33767 (727) 216‐6993 www.coconutcovesuites.com Standard suite is $129 plus tax (currently 12%). The cut‐off date for this rate is May 14, 2016. If interested in a reservation, please call the local number and identify yourself as belonging to the USF Social Marketing conference. Mention “group account #24966” as the receptionist may give you incorrect information along the lines of “The meeting planner cancelled the contract”, which is not true! The hotel is on the other side of the Sand Key bridge. The distance is walkable, though the bridge is steep, and June is hot and prone to thunder storms. The Jolley Trolley has a stop very close to the Coconut Cove, and will deliver you directly to the Sheraton Sand Key. TRANSPORTATION Travel and Accommodations There are many airlines serving the Tampa Bay Region. The nearest airports are Tampa International and St. Petersburg / Clearwater. Ground Transportation Ground transportation to/from the airport and hotel is available through SuperShuttle passenger van service. Please contact Super Shuttle directly at (727) 572‐1111, toll free (800) 258‐3826, or online at www.supershuttle.com. Taxis and rental cars are also available at the airport. SuperShuttle Airport Arrival Instructions (with reservation)  Upon arrival at the Tampa International Airport, please proceed to baggage claim to pick‐up your bags. The baggage wheels are divided by airlines, so make sure you search for your airlines baggage claim area.  After collecting your baggage, follow signs to Ground Transportation. SuperShuttle has a booth on the ground floor (near the glass entrance/exit doors).  Check in with the reservation agent and give either your name or your confirmation number. If you find yourself slightly off track, the SuperShuttle agent will assist you. Tell them you are traveling to the Sheraton Sand Key or Marriott Sand Key and they will direct you to the next departing Shuttle.  You may wait in the heated/air conditioned room near the agents’ booth. Please ensure that all of your bags are accessible to the driver to load prior to departure. For more information regarding ground transportation to/from Tampa International Airport, please visit www.tampaairport.com/ground_transportation.